Xeikon NV, an innovator in digital color printing technology, announced that Lion Labels, Inc., a Massachusetts-based, full-service label converter, has purchased and installed a Xeikon 3300 digital color press.
With 50 years of label printing expertise, Lion Labels offers labeling solutions for a variety of industries, including pharmaceutical and medical, advertising, cosmetic, food and beverage and private labeling. The company invested in a Xeikon 3300 press after experiencing customer service and downtime problems with its previous digital press provider.
Many of Lion Labels' customers are startup companies that need labels for new or test market products, and the Xeikon 3300 offers better productivity, higher printing quality, and more versatility for shorter print runs. "The Xeikon 3300 was the ideal solution for us to grow our digital labels business," said Michael Berke, Lion Labels' General Manager. "This press has allowed us to price our digital labels services more competitively and win more business. We can print on a wide range of substrates, while being more cost-effective for shorter runs, because there are no make-ready costs. Our digital and flexo technologies complement each other perfectly."
The Xeikon 3300 is Xeikon's primary narrow web-fed press designed for labels and packaging applications. It can print on scalable widths ranging from 7.9 inches to 13 inches, and has virtually no restrictions on the length of the printed label. In addition, the press can print on a wide range of substrates without pre-treatment.
"Lion Labels is another example of a company taking advantage of the paradigm shift in the tag and label market. Today, many brands can no longer afford to buy huge quantities of labels because the nature of the competition demands less waste and no obsolescence," said Michael V. Ring, president of Xeikon America, Inc. "The Xeikon 3300 is a perfect combination of speed, productivity, high quality, and cost-efficiency, and has proven to be a major differentiator for Lion Labels over competing label converters."