Cockrell Enovation, one of the largest full-service commercial printing companies in the Dallas-Fort Worth area, had experienced steady growth in the franchise and retail space, to the point where an influx of new work—primarily signage, POP/POS and related materials—forced Cockrell to farm out its grand-format projects. With the recent installation of a VUTEk QS2000 high-speed, grand-format flatbed and roll-to-roll printer supplied by Heidelberg, however, the company has retrieved a welcome measure of control over scheduling, delivery times, quality, and costs.
“Our customers had been asking us to become a one-stop shop for some time,” said John Cockrell, Jr., vice president. “Since we installed the QS2000, a lot of our current customers are coming to us for the high-value work they used to go elsewhere to buy. Now we have the flexibility to produce 1-1000 units and achieve a satisfying level of profitability, regardless of run length.”
Cockrell also leveraged Heidelberg’s expertise in color management to establish appropriate color curves during installation to ensure the elements of its seasonal marketing campaign rollouts—typically, a combination of signage, assorted display graphics, window clings, POP/POS and labels—would match one another across its offset and digital platforms.
Cockrell’s sheetfed offset pressroom also houses a 6-color Speedmaster CD 74, a 6-color CD 102 UV, and a 12-color SM102. The company claims a “great relationship” with Heidelberg, based on the “superior service and support” it has received over the years.
Founded in 1964, Cockrell Enovation provides high-end commercial printing, mailing, and fulfillment solutions to companies nationwide. Markets served include banking and finance, event marketing, health care and life sciences, and publishing. Products range from direct mailers, high-quality marketing collateral and brochures, to rack cards, event invitations, retail signage and more. The company employs a staff of 70 at its Dallas-Fort Worth facility.