FESPA has confirmed major international brands and leading printers including Samsung, Tesco, Unilever, Saatchi & Saatchi, JC Decaux and Icon-World as speakers at its Global Summit 2013. The two-day event takes place on the 22-23 January 2013 at the Montcalm Hotel and Brewery, London.
Over 200 business leaders including more than 100 of the owners and directors of the world's leading print businesses will attend the 2013 Summit. Printers will have the opportunity to connect and network with brand owners, as well as senior representatives from marketing agencies from around the globe. Printers will also share how they are currently breaking down boundaries by talking about the critical part that print is currently playing within the marketing brand strategy.
The aim of the Global Summit is to support Print Service providers (PSPs) to fine-tune their business development strategy in order to improve the bottom line. As part of FESPA's Profit for Purpose programme, the delegate fee (from 645-795 Euros) will be subsidised by FESPA. As a result, the Global Summit costs considerably lower than comparable research-led conferences, underlining FESPA's commitment to making valuable content available to its global community.
As part of the delegate two-day Summit package, delegates will gain access to exclusive FESPA research including the World Wide Survey, as well as the Wider Opportunities Research which evaluates niche vertical markets. The research findings are supported by case study insight from leaders in these markets. They will also have the opportunity to learn and debate the future of the wide format digital and screen printing sector with other sector leaders, addressing key issues, challenges, opportunities and threats relevant to their business. All delegates will be awarded VIP status to FESPA 2013, London, 25-29 June 2013.
At the Summit, printers can benefit from attending practical and theoretical workshops and seminars from experts in sales, marketing, M&A, leadership and social media.
Key conference speakers include Katleen Pelsmakers, Head Group Marketing Procurement for Print, Paper and Post, Tesco Stores Ltd, who will be discussing the role print plays in broader brand communication. Another key speaker from international agency brand Saatchi & Saatchi, Cindy Bohm, Director of Project Management, Saatchi & Saatchi will provide an insight into her role over twelve years of experience in purchasing retouching, prepress and printing for number of top New York agencies, managing several print production departments at BBH, TBWA, where she was responsible for competitive pricing and the overall quality of output offering an overview of the brand campaigns she has worked on, as well as challenges she and her team had to overcome throughout the printing process.
Haris Munif, Head of Marketing, Samsung Mobile Gulf will look at print's role in Samsung's mobile marketing mix. Haris will explore how Samsung Mobile uses print and how they compete with new print advancements to enhance Samsung's brand power in the Middle East.
Andrew Hodson, Sales & Marketing Director, Icon-world will share his experiences in delivering the look programmes for some of the world's biggest events including the London 2012 Olympics.
There will also be a session on how mobile engagement technologies, such as QR codes and Near-Field-Communication (NFC) can help amplify the impact of print collateral. David McEvoy, Marketing Director, JC Decaux will reveal the results of a recent study into the the use of NFC in outdoor campaigns, and forecast the impact of this technology on the sector.