GMC Software and Bell and Howell announced a partnership that will provide true multi-channel delivery solutions and include support for all major mobile platforms. The combination of their technologies enables businesses to take advantage of the fast-growing mobile market and provide end users with a better option for receiving information when and where they want it, all from a branded mail app. The collaboration supports the new BH Mobile Mail application, a turnkey service that allows a company to quickly implement a mobile application to deliver bills, statements, marketing messages and more via a highly secure, protected environment.
“Bell and Howell has taken a strong leadership position in the multi-channel messaging space, and we are very excited to jointly help customers move forward with their Web and mobile strategies,” said Michael Watts, COO of GMC Software. “The BH Mobile Mail app satisfies a demand for businesses to reach their customers via the most accessible technology available – the mobile device – and GMC is proud to be a significant part of this.”
“We are very happy to be working with GMC Software on this exciting initiative to help companies grow and expand their communication services,” said Mike Maselli, Vice President of Marketing and Product Management for Bell and Howell. “GMC has long been viewed as one of the leaders in the document composition space, and we look forward to helping companies extend their data and document reach to the mobile platform.”
BH Mobile Mail is the first mobile app designed specifically for transactional and direct business communications. With the Bell and Howell solution, businesses can have access to detailed reporting on user activity, and allow fast and secure access to account profiles and eStatements. This allows a business to create deeper, more meaningful connections with its customers, which ultimately translates into greater loyalty and commitment.