Pageflex and locr Join Forces to Offer High-Quality Variable Mapping Service

Pageflex, the international supplier of printing automation and cross media marketing solutions, announced it has formed a partnership with locr GmbH, a leading provider of geo data and personalized street and city maps. The result of this partnership is an integration that enables Pageflex customers to easily embed personalized maps in a range of customer communications including direct mail, email, advertising, websites, and marketing brochures. The Pageflex integration with locr is available now.

Elly Perets, Pageflex Vice President of Sales and Marketing, commented on the integration saying, "Pageflex has given customers around the world the tools to develop highly personalized communications. Our integration with locr lets marketers take customization one step further by creating a compelling call to action in the form of personalized maps. These maps give the recipient detailed, relevant information that enable marketers to increase customer interaction and, ultimately, their sales."

“Many projects we did so far have proven that the integration of individualized maps significantly increases response rates of direct mailings and the success of other campaigns. We are happy to cooperate with Pageflex, the leading supplier of web-to-print and VDP software”, said Thomas Schnettler, responsible for Business Development at locr.

locr's servers support the high-volume generation of fully individualized maps including routing from the recipients address, customized icons, and logos. locr maps support more than 100 countries around the globe. Accuracy of these maps in ensured through data partnerships with digital map data providers NAVTEQ and Openstreetmap.  

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