FastSigns will be exhibiting at Franchise Expo South, Jan. 11-13 in Miami Beach. The franchisor, recently recognized by Entrepreneur Magazine as the No. 1 franchise in the sign and graphic category for the third straight year, will be educating attendees about all of its franchise offerings, including an innovative new co-branding program, its popular conversion franchise and its traditional new FastSigns center opportunities.
In 2012, FastSigns signed 36 new franchise agreements and opened 27 stores across the world, including several in Canada in Puerto Rico. Development plans call for 30 new locations across the U.S. in 2013, with more than 20 additional markets slated for development in Florida.
According to FastSigns Senior Vice President of Franchise Support & Development Mark Jameson, exhibiting at Franchise Expo South (Booth No. 623) is part of an overall strategy to gain continued exposure of the franchise opportunity and attract quality franchise partners, domestically and internationally.
“Going to shows like Franchise Expo South are great opportunities to meet face-to-face with potential franchisees that have expressed interest in FASTSIGNS, as well as meet new prospects who are coming to the show to 'shop around,’” Jameson said.
As the company continues to attract franchisees to open new FastSigns centers, a new co-branding franchise opportunity is also gaining traction. Through the program, independent small business owners in the printing, marketing and embroidery categories, among others, can add a FastSigns center within their existing business and gain ongoing training and support from the franchise for as little as $6,000 down. In addition, FastSigns will continue to offer a conversion program opportunity in which independent business owners in related industries can convert their business to the FastSigns brand for a reduced investment. In both cases, partners benefit from effective local and national marketing, improved buying power and relationships with vendors, access to national accounts and up-to-date technology and digital services.
“In our industry we’re seeing more and more small businesses suffering from lack of diversified services, especially among printing businesses due to digital trends,” Jameson said. “FastSigns co-branding program offers a viable solution because businesses are able to retain their original identity while still benefiting from the franchise and added service offerings.”