PODi 2013 Best Practices in Digital Printing Award Winners Announced
Outstanding innovation in digital printing solutions honored in Direct Marketing, Workflow Automation and Self-Promotion categories
“Transforming the Enrollment Kits to an on-demand workflow has enabled Manulife Financial to deliver a professional and relevant communication to their Affinity Market members in a streamlined process and at a reduced cost. The flexibility of updating various components of the kit versions without any risk of obsolescence has resulted in substantial savings," says Distributech account manager, Robin Taylor. "It was a pleasure working with Manulife Financial on this transformation and Distributech is pleased to have been awarded the 2013 Best Practices Award in the Workflow Automation category for the 'Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment' solution.”
Honorable Mention: Fox Valley Technical College, Fox Valley Printing Services (in-plant) – “Fox Valley College Improves Cycle Time and Services”
Best Practices Winner: Self-Promotion Category
The Standard Group – “The Standard Group Holiday Promotion Creates an Interactive Marketing Experience”
The Standard Group's goodwill holiday promotion included over a dozen personalized elements and drove recipients to a personalized landing page that resized depending on the visitor's viewing device. Visitors could choose a favorite charity, take a fun quiz, order a custom calendar, have a chance to win $100, and share on social media. The Standard Group was rewarded with an almost 20% response rate and numerous inquiries about creating similar campaigns.
“Our primary goal was to simplify charity giving for our customers and to bring awareness to the nine wonderful local charities," says CEO Scott Vaughn. "We were happy that so many people took the time to give back. This pinnacle industry award is a testament to our cross media team's talent in delivering integrated and personalized communication across multiple channels and in driving engagement.” Tom Veitch, president of digital at The Standard Group adds, "We see communication becoming more ubiquitous, variable and trans-promotional. For our self-promotional piece, consisting of direct mail, email, social, mobile and web, to make such an impact on our customers and now our peers is the ultimate recognition and reward.”
Honorable Mention: APi-Marketing – “APi-Marketing Successfully Rebrands Business”
Outstanding Solution Merit Award
Hallmark Digital and MSP – “Hallmark Digital Utilizes Automated Workflow to Deliver On-Demand Personalized Greeting Products”
Hallmark is an iconic brand that makes the world a more caring place by helping people make meaningful connections with others. Since 2008, Mailing Services of Pittsburgh (MSP) has built an impeccable reputation as a valued partner by creating and delivering a proprietary workflow that seamlessly receives, prints, finishes, fulfills and ships/mails thousands of Hallmark products every day direct to consumers. PODi determined that this solution was exceptional and deserved a special merit award.
“When You Care Enough To Send The Very Best” is an ambitious brand promise for a partner to meet,” states Mary Hobbs, Supply Chain Manager, Hallmark Digital. “MSP’s workflow has delivered a documented success rate of 99.9% product quality and on-time delivery, which exceeds our stringent production expectations.” “Our entire organization prides itself on the work we produce for Hallmark," states Chris Wright, Director of Digital Solutions, MSP. “We are very proud to receive the 2013 PODi Outstanding Solution Award and we thank Mary Hobbs and the entire Hallmark Digital team for their guidance and collaboration to make this workflow an unparalleled success."
The first edition of 2013 PODi case studies, including all the award winners, has recently been added to the Case Study Database. These 24 case studies cover ten vertical markets and nine different business applications. The second edition will be published this spring. The PODi Case Study Database is the only collection of its kind for the digital print marketplace. Access to over 500 case studies and reports is free to PODi members at www.podi.org.
