“I’m delighted to announce that Catherine Monson, CEO of FASTSIGNS International, will be delivering the opening keynote at our first NPOA conference in April,” said NPOA president Jace Prejean. “Her years of experience in both the print and sign industries make her an ideal choice for showing our members the best and most profitable ways to add signage to their current small commercial printing businesses.”
In her keynote session “Adding Signage and Visual Graphics to Your Business: Sell More to your Existing Customers”, Monson will share strategies for adding these products and services in order to build new, high-margin revenue streams.
Prior to taking over as CEO at FASTSIGNS in 2008, Monson served as President of PIP Printing & Document Services. She began her career in the printing industry as a regional operations manager with Sir Speedy.
“One of the goals of NPOA is to help our members develop new profit opportunities,” said Prejean. “Signage offers one possible opportunity, as do mailing, fulfillment, design, marketing services, Web-to-print, e-commerce, and many other products and services in the ever changing small commercial printing industry.”
The NPOA conference will be held Thursday through Sunday April 18 – 21, 2013 at the Trip Advisor four-star Holiday Inn – Downtown Superdome. Thursday will feature registration and an opening reception. Monson’s keynote will kick of the educational slate Friday morning, with sessions continuing through Saturday and departure on Sunday. More conference details will be announced as they are finalized.