Pitney Bowes Inc. announced that Interlinc Direct Corporation (Interlinc) has purchased the FlowMaster RS Flex inserting system to help deliver targeted, personalized communications for their clients. The FlowMaster RS Flex inserter, can accurately process a variety of materials and sizes at speeds up to 16,000 mail pieces per hour. Through this installation, Interlinc anticipates an increase of inserting efficiencies by a minimum of 40 per cent resulting in enhanced customer service.
Mississauga-based Interlinc specializes in providing customers across North America from a range of industries including healthcare and consumer packaged goods, with a leading web-based marketing asset management solution to manage, control, track and distribute targeted and personalized communications materials. The purchase of the FlowMaster RS Flex inserter will help its clients deliver targeted, personalized communications.
“Our customers are focused on being very specific in who they target and how,” said Neil Raven, Founder, Interlinc. “It’s essential to be able to customize each and every communication, which is a huge undertaking when conducted manually. With our investment in Pitney Bowes’ technology, we can help our clients get an edge on their competition through intelligent, selective inserting where we can be methodical by matching a specific message to a specific person.”
The Pitney Bowes FlowMaster RS Flex inserting system delivers high speed, flexibility and increased productivity with proven servo motor technology. This system helps mailers meet SLAs faster by providing unmatched flexibility and automating manual tasks in a one-operator integrated work-cell. The system can also be configured to process letters and flats on the same platform to meet even the most challenging application needs.
“The ability to leverage a solution that integrates well with existing technology while delivering high levels of customization within a digital environment is something our clients are looking for,” said Bill Mackrell, General Manager, Pitney Bowes Canada. “As organizations strive to increase efficiencies and make every communication resonate with existing and potential customers, it’s essential for them to be able to deliver targeted and relevant content – which the FlowMaster RS Flex can help ensure.”
With the FlowMaster RS Flex inserting system, productivity increases as operators are able to turn jobs faster resulting in more completed projects for a lower cost per mail piece. The system provides users a reliable and versatile way to produce valuable and engaging communications materials for clients.