Visitors to Eco Products 2012, Japan's largest environmental exhibition, had the chance to observe Epson's latest environmental ideas at the company's booth. The exhibition was held at Tokyo Big Sight from December 13 to 15, 2012.
1. Epson booth
Epson's booth was designed around the simple idea of showing how using Epson products can reduce the environmental burden and contribute to a sustainable society.
The booth aimed to illustrate the unique nature of Epson's products, and included banners printed using the Epson SurePress label printer and images projected using the latest Epson wall-mounted projectors.
2. Reducing the environmental burden using Epson products
Epson's latest products were explained from various environmental points of view including being more compact and lighter, saving energy, having a long lifespan and offering "something new." Each product was explained in terms of its environmental performance, the value it offers to customers and its technological background.
For example, Expression series inkjet printers, which are approximately 40% smaller than their predecessor models, were cited as examples of products that were more compact and lighter. In addition to learning how these products reduce the environmental burden in terms of using fewer materials and easier transportation, visitors could see how Epson made its printer components and internal mechanism smaller.
Epson's GPS running monitor, known is Japan as Wristable GPS and containing Epson's original GPS module, was introduced as an example of how the company's products save energy. The product can be used by runners and other athletes for as long as 14 hours on a single charge.
For "something new," booth visitors were given the opportunity to have their pictures taken against an image shown from one of Epson's latest interactive projectors. These photos were then printed out wirelessly from a smartphone to illustrate how easy it was to share pictures regardless of time or location.
3. Contributing to the recycling of resources
In the recycling corner, visitors learnt about the ink cartridge recycling process while watching projected images of Epson employees conducting the actual work. Each stage of the process was explained from collection of the cartridges through to their rebirth as recycled products. Through this explanation, Epson hoped that visitors would gain a deeper understanding of its efforts to efficiently use the Earth's precious resources.
4. Ink cartridge homecoming project
Away from the main Epson booth, exhibition visitors could also learn about the ink cartridge homecoming project that Epson is conducting in Japan with other printer manufacturers. Visitors were given the opportunity to participate in a workshop that expressed the importance of resources recycling and the ink cartridge collection and recycling process.
As with the previous exhibitions in 2010 and 2011, Epson conducted a survey of booth visitors to understand how they sought to conserve the environment and their expectations for future Epson products. The company plans to carefully analyze the responses and wherever possible use them when it plans future product