Appleton Coated’s new One of a Kind: PrintUtopia Digital promotion exemplifies the personalized potential made possible by digital printing with 12,000 unique covers—all printed digitally, in sequence, on the same press, on Utopia coated papers and Curious Collection papers.
One of a Kind guides readers to experience the many ways digital printing on Utopia and Curious Collection provides superb quality reproduction combined with the attention-getting appeal and versatility of variable data technology. Digitally printed on Utopia Two (U2) and Curious Metallics using an HP Indigo 7000 Digital Press, the promotion illustrates varnishes, foils, opaque white ink and other innovative techniques.
“There’s a thrill of discovering something rare, something exclusively yours,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager. “One of a Kind captures this spirit and the matchless treasures scored at swap meets, garage sales and online quests. It celebrates the quirky, handcrafted pleasure of American artifacts and keepsakes -- many relating to the century-long heritage of Appleton Coated.”
Along with eye-catching icons and imagery, the promotion champions the power of printed customization supported with such statistics as: “In the retail market, personalization delivers a 20% response rate, almost 10 times that of static campaigns.”
For a copy of One of a Kind: PrintUtopia Digital and for more information about Appleton Coated, Utopia and Curious Collection, visit appletoncoated.com.