LexJet, which has taken over sales and support of the full range of Michelman primers for HP Indigo digital presses and Utopia Digital Coatings products, brings its extensive background and expertise in the wide-format inkjet printing market, logistics and shipping power, and customer-oriented business model to HP Indigo users.
"Michelman enthusiastically welcomes LexJet as a channel partner for the United States and Canada for our digital product portfolio. Their complementary product lines, sales expertise and energy will help Michelman grow rapidly in this important market segment. I am excited to work with the LexJet organization toward servicing our digital customer's needs," says Ginger Cushing, Business Manager Americas, Flexible Packaging at Michelman.
Primers now sold and supported by LexJet include the Michelman DigiPrime and Utopia DigiLume lines, In-Line Primers, Sapphire 5% Primer, DigiGuard Over Print Varnish,Indicator Solutions, Levia Custom Digital Coatings and Topaz 17 Solvent Primer.
LexJet will also carry the new Avatrex Transportable Imaging technology, a 2012 InterTech Award recipient. Avatrex Transportable Imaging is a thin, multi-layer coating with built-in adhesive and protection properties that can be printed with a variety of print platforms and transported to practically any surface.
"We're excited about the opportunity to serve the HP Indigo digital press market, not only with Michelman's and Utopia's world-class primers, but also by developing new products that give our customers an edge in their market," says Tom Hauenstein, LexJet technical sales representative, who will provide sales, product application and technical support to customers.
LexJet provides its customers with free personal service and support right away; products stocked in additional warehouses to ensure shorter lead times, lower shipping costs and less hassle with winter shipping; and an online ordering system that will be based on customer needs and feedback.