Ipex 2014, the First Global Event where Print Meets Multi-Channel

Trevor Crawford, Event Director, Ipex 2014, says: “Ipex is moving from being a general print event to a highly focussed multimedia experience promoting the essential role of print. It is driven by an impressive content programme to inspire print service providers to add value and increase profitability, and recognise the importance of collaboration with end users. This is an exciting development in Ipex’s history and now offers a unique visitor experience in an unrivalled new major destination, London.”

He continues: “Now that Ipex has a clear digital and print communications direction, the logical conclusion would be to change the dates so that the multi-layered content programme can run throughout the event. After careful review of the research and consultations with the IAC, the decision was made to reduce the days to bring it in line with other major industry events today and ensure that we deliver a dedicated, ‘must-attend’ event that meets the needs of senior decision makers.”

Rapidly growing interest in blending print & digital media chimes with Informa Exhibitions’ established connection with multi-channel marketing communications and its successful launch of Cross Media in 2012. Cross Media provides the latest opportunities, technologies, case studies and seminars to address how brands and the creative, marketing, print and publishing communities can maximise the effectiveness of their communications to deliver a higher return on marketing investment. With the Cross Media event integrated with Ipex 2014, the Ipex 2014 will attract a wider audience than ever before.

Neil Bather, Managing Director, Transeo Media Ltd, states: “Representing DirectSmile, we are delighted with the integration of Cross Media into Ipex 2014. The ExCeL International Exhibition and Conference centre in London is right on the doorstep of London’s 400,000 strong creative industry, providing Ipex 2014 exhibitors with the opportunity to also speak to their customers’ customers. This is something that’s becoming more and more important every day.”

Commenting on the new direction of Ipex 2014, David Preskett, President of Ipex 2014 and European Professional Print Director, Canon Europe, says: “The enthusiastic support of the IAC and the global industry report will provide the Ipex team and Informa Exhibitions with the confidence to further develop the new initiatives and to continue investing in Ipex 2014 as it evolves to meet the print and multi-channel needs of the printing industry.”

“Content is king, and Ipex’s decision to provide the World Print Summit with international keynote speakers is to be applauded,” says Frank Tueckmantel, Vice President, Corporate Marketing, EFI. “I have no doubt that it will act as a major draw for international visitors seeking solutions and guidance on the future direction of their operations.”

Graham Moore, Director Business Development, Ricoh Europe, adds: “As leading suppliers we have been responding to the accelerating shift in focus of the industry to meet customer and end client needs. Informa Exhibitions’ response to the feedback is just what the industry needs to meet these changing requirements. As a result of the new plans for Ipex 2014 we look forward to an event that will be very different from 2010 for our visitors, with a broader solutions and services focus to enhance the added value of print at the core.”

Tim Webb, Executive Director, Picon comments: “I am delighted to see that Ipex is taking a leadership position in re-focusing the event to reflect the changes that our members and their customers are seeing in their businesses every day. I have every confidence that these new initiatives will result in a highly successful Ipex 2014.”

Brian Filler, President, Screen Europe concludes: “Screen welcomes the new initiatives that Ipex has undertaken to create a strong and vibrant event which is designed to meet the needs of this fast moving industry on multiple levels.”