B&B, formally B&B Printing, has announced its transition to a direct communications company with a new brand identity and website. Partnering with The Flores Shop, a local design firm, B&B’s products and services are underscored through modern graphic elements and easy navigation.
“The level of innovation within the printing industry is increasing at exponential rates with online ordering and procurement, integrated marketing, and automated processes," said Michael Bland, President. “Our industry is no longer completely manufacturing focused. We recognized this monumental change and realized that to maintain our foothold as a top competitor, our brand needed to reflect this change.”
B&B’s rebranded efforts can be viewed on their new website, www.BBsmartsolutions.com. An updated Customer Center enables users to manage their account online, and a helpful blog ensures that visitors can learn as much as possible about printing and direct communications before they begin their next project. The most unique aspect of the website are the photos used throughout the main pages; employees posed for the camera to give customers and prospects a behind-the-scenes glance at the talent and creativity of B&B.