National Print Owners Association (NPOA)

Agenda Announced for Inaugural NPOA April Conference

Attendees at the inaugural NPOA Spring Conference in New Orleans April 18-21, 2013 will learn a host of profit-generating techniques from a slate of high-powered printing industry experts. Educational sessions will cover color, signage, wide-format, cross media marketing, mailing services, sales, digital copiers, profitability, and more.

“We’re very excited about both the quality of this year’s presenters and the scope of topics they will cover,” says NPOA President Jace Prejean. “To be able to attract this caliber of expertise is a tribute to the strength and energy of our new and growing association.”

The conference will kick off Thursday April 18 with registration and a gala welcome reception sponsored by Xerox. Friday will feature opening remarks by Prejean and a keynote address by FASTSIGNS CEO Catherine Monson on adding signage to existing small commercial printing operations. Following a question and answer session will be two general sessions. Dirck Holscher, publisher of the Larry Hunt series of newsletters, will give insights on buying a color printer with confidence. Gina Testa, Xerox VP Graphic Communications Industry, will tell attendees how to thrive in the “New World of Cross Communications.”

Following an “Ideas Exchange” luncheon, Monson will return with a presentation on adding wide-format to the job mix. She will be followed by a session on G7 color certification and a discussion by Printware President Tim Murphy and Intec COO Michael Sparbeck on producing envelopes on digital printers. The day will conclude with a Vendor Showcase and Reception.

Saturday will begin with a presentation by Accuzip CEO Steve Belmonte on adding mailing services. That will be followed by an in-depth look at profits, profit leaders, and profit laggards by QP Consulting President John Stewart. Then Ryan Sauers, President of Sauers Consulting Strategies, will explain how “Everyone is in Sales.”

After a business luncheon meeting and “surprise entertainment”, Eric Holdo, Senior VP of Production Print Solutions for Konica-Minolta Business Solutions, U.S.A. will talk about “Cooking Up Marketing.” Paul Strack, President of Custom XM, will explain exactly what PURLs are and how to use them to build profits. Holdo will then return for “A Look Into the Future of Our Digital Copiers.” The day will be capped off with a reception and hors d’oeuvres, after which attendees will be free to explore the many delights New Orleans offers. Following a brief farewell session Sunday morning, attendees will be free to depart to return to their businesses and put what they have learned to work.

The NPOA Spring Conference will be held at the Holiday Inn Downtown – Superdome. A special nightly rate for NPOA attendees of $149 (based on a three-night stay) has been negotiated. In the event the room block sells out, there are several other hotels nearby. Conference fees are $345 for the primary attendee and $275 for each additional attendee. There are also rates for non-members and social event only attendees. Complete rate and registration information, along with additional program details, transportation information, and any conference updates, can be found at the NPOA website under the Spring Conference tab.