Enhanced print quality, improved economies and greater environmental sustainability are among the benefits of Toray’s waterless technology being highlighted at WAN-IFRA’s 8th Middle East Conference , Dubai, February 26 and 27.
Waterless Draws Middle Eastern Interest
With the theme of The Sky is NOT the Limit, the conference aimed at newspaper publishers and printers, will feature some of the industry’s most renowned experts sharing their successful strategies. Participants will also experience a virtual tour of trends around the Middle East and hear how print is still thriving and driving much of the business.
Mr Junichi Ishii, Sales Manager for Graphics and Chemicals Sections Toray International Europe GmbH, says: “This is a fantastic platform for Toray to present to the region’s successful newspaper publishers and printers ways they can further improve their print production and services for their customers, while introducing significant economies. We are convinced that the combination of benefits offered by waterless will be very interesting for many printers across the Middle East.”
Technology’s Good News for Gulf News
Among the key presentations will be an exclusive insight from market leader Gulf News on its waterless printing experience. It will be the first time the operation has spoken about its reasons for investing in the technology, the subsequent improvement in its printing capabilities and the added benefits possible from a more environmentally sustainable approach.
Mr Ishii adds: “We are particularly pleased that Gulf News will be sharing its incredible journey and the impressive impact choosing waterless and working with Toray had made on its print production. We look forward to helping more businesses in the region make similar changes and generate just as exciting returns.”
Sampling the High Quality Results
Toray will also showcase the variety of product possibilities waterless affords adopters of the technology with an array of creative coldset and heatset print samples. Underlining the award winning capabilities of the process will be coldset prints with water based varnish from Freiburger Druckerei German “Newspaper printer of the year 2012”.
For more information on the conference please click here.