Henning Eichhorn Becomes the New Heytex Director Sales and Business Development

As of January 1, 2013, Dipl.-Ing. Henning Eichhorn took over the position as Director Sales and Business Development of Heytex Bramsche GmbH. In this position he reports directly to the Heytex CEO, Dr. Heribert Decher, and will be mainly in charge of the consequent implementation of Heytex’s worldwide growth strategy.

Sustainable expansion of the global Heytex sales activities and opening up new markets for technical textiles and textile print media are amongst the main targets of Heytex corporate planning. So far, Heytex has factories in Germany and China as well as sales offices in the USA (Los Angeles and Charlotte), Brazil (Sao Paulo) and China (Hong Kong).

To be able to consequently pursue this strategy, Heytex appointed 43-year-old Henning Eichhorn as Director Sales and Business Development on January 1, 2013. The academically qualified mechanical engineer with emphasis on plastics engineering has been working in managerial sales positions in the technical textiles industry for several years. Prior to that, he worked in the field of composites and moved on from project management to technical sales and business development.

One of his main tasks at Heytex is to generate new growth segments - by developing new applications and product portfolios, future-oriented reinforcement of customer retention measures and by adapting the organisation to these challenges.

“With Henning Eichhorn we have won both an experienced, pro-found strategist and an ambitious doer for this central managerial position. We are very confident that our global growth strategy can be successfully pursued owing to his comprehensive competence in business development,” Heytex General Manager Dr. Heribert Decher delightedly said about his new colleague in management.

“I am very much looking forward to this demanding and exciting challenge in a large-sized and traditional company. The high innovation potential and future strategy of Heytex offer best conditions for successful and sustainable growth in already existing markets and most of all in markets that are new to us,” Henning Eichhorn added.