“Digital printing has cut supply chain lead times by 50-75 percent.  Years ago private labels were printed using only one or two-color, but the quality and technology has improved so much that it’s just as good or better today than conventional printing and the primary brands.  Bath & Body Works® uses a hybrid conventional/digital solution to produce millions of labels annually.  It works from an aesthetics point of view, as well as the impact on the supply chain.  We’re going to start seeing more applications like this in the marketplace.”