Appleton Coated LLC

Appleton Coated showcases Chris Hyde’s design, HP Indigo Digital Press’ customization capabilities in One of a Kind: PrintUtopia Digital

Appleton Coated, LLC is a Bronze Partner and exhibitor at Dscoop8, a three-day, annual educational and networking conference for HP Graphic Arts customers to be held Feb. 21-23 in Nashville. Visitors to Appleton Coated’s Dscoop8 Solutions Showcase booth #645 are invited to receive a free copy of One of a Kind: PrintUtopia Digital, a new piece designed by Chris Hyde of Cipher Creative Group and printed entirely on an HP Indigo 7000 Digital Press.

Considered by many as the "designer of Dscoop," Hyde created One of a Kind to exemplify the personalized potential made possible by digital printing. The results yielded 12,000 unique covers — all printed digitally, in sequence, on the same press, on Utopia coated papers and Curious Collection papers.

A featured speaker in the marketing and creative sessions, Hyde will present: “Designers…the best kept secret for successful selling is in YOUR hands” on Feb. 22, “HP Indigo 7600 Special Features: Embossing, Raised Type, White Ink and more…” on Feb. 23 and “Beautiful Design, Now Let's Change Everything! Using Variable Data to Produce Measurable Results” on Feb. 24. Attendees will receive on-site instruction and sample files showcasing the HP Indigo’s capabilities.

Appleton Coated’s One of a Kind guides readers to experience the many ways digital printing on Utopia and Curious Collection provides superb quality reproduction combined with the attention-getting appeal and versatility of variable data technology. Digitally printed on Utopia Two (U2) and Curious Metallics, the promotion illustrates opaque white ink and other innovative techniques.

“In addition to being a Technology Partner with HP for their Web Inkjet Platforms, we are pleased to showcase how our papers perform on the Indigo as well,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager. “The capabilities of the Indigo keep expanding the boundaries of printing and we’re delighted to have a variety of HP Indigo Certified papers that can spark the imagination.”

He continues, “There’s an exhilaration in being first; a thrill of discovering something new, something rare, something exclusively yours. One of a Kind captures this spirit. It celebrates the quirky, handcrafted pleasure of American artifacts and keepsakes. Many relate to the century-long heritage of Appleton Coated.”

Along with eye-catching icons and imagery, One of a Kind champions the power of printed customization supported with such statistics as: “In the retail market, personalization delivers a 20% response rate, almost 10 times that of static campaigns.”