Smartsoft Inc.

SmartSoft to Preview New PressWise Tools at Dscoop 8

SmartSoft will be presenting the latest features and enhancements for PressWise, the all-in-one MIS and Print Workflow Automation solution for print service providers, at Dscoop 8. The event runs in Nashville, TN from February 21-23, 2013 and SmartSoft will be located in Booth 445.

PressWise offers a single, cloud-based MIS and print workflow platform designed to manage a growing digital print business, including Web-to-print Storefronts, Estimating, Order Management, Production Automation, Shipping and Fulfillment, and Mail Processing. PressWise was designed as an alternative to purchasing or developing separate programs for Web Storefronts, Print Workflow Management, Print MIS and Direct Mail processing software.

Amongst the new items to be shown at Dscoop include:

1.Enhanced Estimator – The PressWise estimating feature has been rebuilt. Job entry is now faster and smoother than ever before with more control over costing, price locking, and many more details to create a fully-featured and flexible quoting system.

2. New Visual Editor – A new intuitive WYSIWYG document creator helps service providers create and edit for their customers and quickly get them online. The new editor offers many advanced features such as collapsible text and objects that can be grouped and edited together.

3. Redesigned User Interface – A fresh, new, more intuitive UI design is easier to learn, encouraging more rapid employee adoption.

4. Mail Tracking – Print service providers can now offer Mail Tracking services on every mailing job they run for their customers. Customers no longer need to ask if their mail has dropped – they’ll be able to see the progress of their direct mail campaigns as they progress through the postal system, generating real-time charts and graphs which are shared with customers through an online portal. Additionally the service lets you generate unique QR codes for each mailpiece, with real-time scan alerts for your customers every time a recipient scans a code on their Smartphone.

“We’re looking forward to Dscoop this year. It’s always a great opportunity to meet face-to-face with the PressWise user community who will be there in force, and are always excited to see what is new and upcoming in their PressWise systems,” said Eric Wold, VP of SmartSoft. “Dscoop attendees in general also tend to be ahead of the curve; they have all made a significant investment in the digital side of their business and we enjoy meeting them and sharing what PressWise can bring to their business.”

“The continued shift to digital, alongside the growing proportion of business through the internet, has had a significant impact on print workflows and is forcing most print service providers to reevaluate the systems they are using to manage their business - what might have been suitable five years ago may not be so today. From the very outset, PressWise was designed to meet the workflow needs of the digital printer. We had customers come to us that were frustrated with their current MIS, and the stresses it placed on their growing digital business. They told us that although they didn’t want MIS to go away, they just didn’t want it to get in the way’.

“So we took a different approach, developed a system that could handle orders from multiple sources – web storefronts, API connections to third party systems, as well as the traditional walk-in and manually entered jobs – and pushed them through a single, automated, unified workflow. The results for our customers have been game-changing.”

Eric Wold will also be hosting a Presentation during Dscoop entitled Print MIS In A Digital World, on Friday March 23rd, 2013 in the Governors’ Suite at 1:15pm. He will be discussing the effect that the digital transition has had on print service providers’ workflows, and the factors to consider when choosing a workflow management solution that is right for your business.

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