“We could have sent out the postcards with just a picture, because it’s a nice picture, but when you add the Scodix to it, it adds a whole new dimension,” says Narewski. “It makes the product more realistic with its touch and feel. The glass on the watch looked like glass.”
For a new customer, an innovative publisher of comic books and graphic novels, Encompass Elements is creating a few thousand distinctive covers. The hand-drawn artwork on the covers is highlighted with Scodix effects that encourage viewers to touch the raised tactile elements and spend longer admiring the details. One project will be sent to existing customers and the next project will be to create the publication for bookstores so the covers attract attention on bookstore shelves.
“There isn't anything like this out there,” enthuses Narewski. “You can’t add quite the level of detail or texturing that you can with the Scodix. It really does open up a new look and ability to texture printed products.”
Encompass Elements, whose customers include companies in the pharmaceutical, automotive, and financial industries, direct marketing agencies, colleges, and non-profit companies, expects to gain new business with its ability to enhance projects and make them more impactful. “With Scodix, we’re looking to expand to high-end packaging,” says Narewski. “Scodix will enhance the shelf value of commercial products.”
Scannapieco is also enthusiastic about the new technology. “Scodix is an offering that is going to lead us into new revenue streams and increased growth,” he concludes. “It is a major differentiator cementing Encompass Element’s leadership role in the marketplace.”