Informa Exhibitions has confirmed that the popular Printers’ Profit Zone, in association with The Print Coach’s Nick Devine, will return to Ipex 2014. Running on the show floor for the duration of the event, attendees will have the opportunity to take part in a range of informative sessions which are all being designed to tackle the main trends, threats and opportunities facing the print industry.
“With information and content high on the agenda for business owners, we are delighted to be able to confirm the return of the Printers’ Profit Zone,” comments Nick Craig Waller, Ipex 2014 Marketing Director. “In this fast changing environment, it is more important than ever for print service providers to ensure they stay on top of the latest industry trends and the opportunities it represents. The Printers Profit Zone is the ideal platform to receive free hands-on training and to get robust and tangible business advice and insights from key industry figures.”
The five sessions taking place every day will include Master Classes, where attendees will hear about critical issues that face print service providers today and learn the practical steps profit leaders take to grow their sales and increase revenue. Mr X Files will feature case studies where profitable printers reveal some of their secrets to grow sales and profit margins in competitive markets, while The BIG Print Debates will be chaired by leading industry figures to discuss key issues affecting print service providers.
Trendspotting in Print, which will be moderated by print & media analyst and The Print Tribe member Neil Falconer, will present data and statistics that highlight hardware and software trends that are shaping the future of print. The presentations will cover digital and offset commercial print, wide format, packaging and multi-channel marketing in Europe, the Americas and Asia Pacific.