Sign Biz Inc. offers a proven option to the constrictions of a franchise model for established print companies that want to expand. The organization was established in 1989 as the only full-service business development company in the sign industry.
For established print shops looking to move into the multi-faceted arena of signage, there is not another entity in North America that offers a path forward with as much documentation and expertise in the sign industry. Even before the revealing statistics of the major sign franchises published by the SBA had earned the franchises a grade of “F” (https://opendata.socrata.com/Business/Franchise-Failureby-Brand2011/5qh7-7usu - sort by franchise brand), the business development program offered by Sign Biz Inc. was considered the best model for expansion plans.
The Sign Biz organization has built over 200 digital sign companies across North America and six countries. Renowned for two decades advancing signage as both a science and an art, the Sign Biz Network has become the go-to chain for products, training, sign services and consulting, and marketing strategies built for the sign industry on a $100,000 research study. This year, for the first time ever, Sign Biz is opening its doors to print shops to take part in their international convention, dubbed “The Reunion” – in Las Vegas right on the heels of the world’s largest sign tradeshow, the ISA Expo. This will introduce select companies to the full depth and breadth of the sign industry through a series of 24 workshops and a famous party, sponsored by the sign industry’s major players. “From cloud services to hands on new materials, we feature topics presented by 3M, Roland, HP, Firespring, Orbus, Oracal, and many others. It is a sip from the firehouse!” explained Teresa M. Young, President /CEO.
Services offered for new and conversion shops include growth coaching for equipment needs, hiring, training, lease site negotiation, building acquisition, and every milestone, plus the famous LobbyPOP Brand dealership, for a complete, end-to-end dynamic sign program with customized business infomercials. The Sign Biz corporate website features a locator service with a free landing page for each Member featuring product highlights, web and email links, and certifications, for each click-and-mortar sign businesses in its international chain. Headquartered in Dana Point, CA, the consulting team has over a century of experience in visual communications, holding many board seats throughout the sign industry, and all principles are Dynamic Sign Certified Experts. “I am delighted to be able to offer a conversion shop program as a way of recognizing the achievements of those who worked hard to create successful foundation. We are here to help build the second story,” said Young.
To protect existing members’ proximity, Sign Biz enforces a strict policy that establishes a protected radius around existing member sites, as well as provided extra protection by business count and zip code and so not every print shop may qualify as a candidate for this conversion program.
Young added, “The outcome of our philosophy is a more profitable enterprise, great group buying power, technical and marketing support and resources, tremendous savings over a franchise, and a whole network of successful operators to communicate with at the touch of a button.”