MindFireInc, a founding member of Dscoop and a Diamond Sponsor of the 8th Annual Dscoop Conference held February 21-23 in Nashville, announced this year’s conference as one of the most successful events in company history.
The launch of the integration between MindFire Studio and HP SmartStream, coupled with the continuous success in recently released integration with Pageflex Storefront, excited attendees about the future of marketing automation as a tremendous opportunity for business growth.
HP and MindFireInc co-hosted a presentation showcasing the MindFire Studio marketing automation platform’s unique integration with the HP SmartStream Composer. This partnership enables print and marketing professionals to create and customize a personalized direct mail piece as part of an integrated multi-channel marketing workflow in MindFire Studio, and send the print-ready assets along with job definition files directly to HP Indigo Digital Press for production.
“The MindFire studio integration with the HP SmartStream family of products makes printing a direct mail piece as easy as sending an email,” said Moe Farsheed, MindFireInc CEO. “High-value personalized print should be a critical component of every automated marketing workflow. MindFire Studio enables modern marketers to provide a highly personalized and unified experience across multiple channels and grow revenue by driving more qualified leads to sales teams – HP SmartStream brings the experience to life.”
Dscoop8 attendees and industry pundits who participated in an interactive demonstration at the HP Workflow Solution Center and in MindFireInc’s booth received the integration extremely well.
In addition, MindFireInc hosted an educational session with guest speaker Ted Raymond, Principal of Allegra Marketing and Print and a longtime MindFireInc client. Raymond shared many practical tips gained from years of experience working with marketers of all sizes and engaged attendees with several real-world examples of lead nurturing and drip marketing campaigns in different industries.
“This year’s Dscoop was our best year ever as a result of our new Studio launch, the HP and Pageflex integrations and our exceptional marketing of the event,” said Joe Manos, MindFireInc Executive Vice President. “The interest level in MindFireInc on multiple levels was exciting and it’s great to see our customers and Dscoop members can now increase their productivity and grow their profits using our marketing automation technology.”