Schawk, Inc., a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.
DeLise will be responsible for driving business development activities at CPGs (consumer packaged goods companies) across North America, helping them identify opportunities to build their brands and drive top-line growth. In this role, DeLise will focus on developing relationships with new accounts and elevating the Company's relationship with certain existing accounts.
Eric Ashworth, president of Schawk, Inc., noted, "Jackie's passion for building brands and cultivating relationships is energizing. It creates excitement and inspires trust. It encourages brand owners to take a fresh look at their brands and re-examine both challenges and opportunities. We are excited to have Jackie become part of our new business development team."
DeLise said, "It is very inspiring to become part of a company that has a crisp vision of not just its own future but the future of branding...and the ability to help consumer products companies identify, create and realize new opportunities for top-line growth worldwide."
DeLise comes to Schawk with 20-plus years experience in brand development and has been instrumental in building brand preference for a wide range of brands including: Keurig, Heinz, Avon, GlaxoSmithKline, Morton Salt, Bimbo Bakery, Sun Products and Honeywell Consumer Products. Prior to joining Schawk, Inc., DeLise was most recently vice president, new business development with HMS Design, and previously with Zunda Design Group. She also served in new business development roles with several leading design agencies in the Northeast overseeing the strategy and how to define and align distinct marketplace relevance for brands to achieve consumer acceptance, preference and loyalty status.
A frequent speaker at branding and design industry conferences, DeLise's insights have been presented at HBA Global Expo, Brand Packaging's Packaging that Sells, FUSE: Brand Identity & Package Design Strategy, FMI Sustainability Summit, and IoPP Packaging Summit, among others. Her points of view have also informed readers of a wide range of publications including USA Today, Brand Packaging, Package Design, Packaging Strategies, My Private Brand and The Journal of Business Strategy.
DeLise earned a Bachelor of Arts degree in Art and Advertising from the University of Bridgeport, Connecticut.