Driven by increasingly omnipresent Internet connectivity and the proliferation of powerful web-connected mobile devices, consumers and businesses are operating in the digital realm more than they ever have:
• Technology and services firms serving marketers, advertisers, and publishers have a substantial opportunity to help these organizations find success through their digital transformations, but they also need to be on the forefront of rapid market changes to ensure their clients succeed.
• Marketers and advertisers now have to deal with a crowded landscape of digital channels that they need to constantly monitor, measure, and optimize to ensure they are meeting objectives and proving their value.
• Traditional publishers are dealing with legacy platforms while trying to find success through mobile apps, metered paywalls, and other distribution & monetization tactics.
To help technology and services firms, marketers, advertisers, and publishers understand how to effectively harness the power of interconnected media to meet their business objectives in a dynamic and rapidly-evolving marketplace, InfoTrends has developed the Digital Marketing & Media Trends Consulting Service (DMM).
“Digital marketing and media is evolving at a rapid pace, and companies need to be able to quickly adapt to these changes to effectively compete. In-depth research and analysis from InfoTrends’ DMM service provides insight that helps key stakeholders make informed, timely decisions to help them find success,” says Bryan Yeager, Associate Director for the DMM practice.
Market coverage by the Digital Marketing & Media Trends service includes areas of critical importance to companies that play a role in the marketing and media spaces, including Marketing Process Optimization, where approaches that leading marketers are using to be more agile, data-driven, and effective are highlighted; Customer Experience Personalization, where the path to delivering personalized customer experience across all channels is uncovered; and Content Delivery & Monetization, where strategies and tactics publishers are using to thrive in the new digital content economy are explored.
For each of these areas, InfoTrends provides independent perspectives on the technology and services landscape to help clients understand who the market leaders and emergent players are that you need to be working with. Additionally, clients of the DMM service receive daily news feeds, regular insights on the latest developments in the industry, in-depth analysis reports on key market trends, and thoughtful research, including market sizing and forecasting, to help guide product development, technology investment, and channel investment mix decisions.
Download the recently-published 2013 Road Map on Digital Marketing & Media trends to see what’s in store for the year ahead.