Curtis Packaging: The Best Demand the Best
The company frequently wins awards thanks to its innovation. At the 34th Annual Package of the Year Awards in November, 2012, the company received the Silver and Bronze awards in the Fragrance Category for the packaging of Coty’s Nautica Aqua Rush and Halle Berry Closer. In 2011 in a worldwide competition Curtis was awarded “Best Applied Decorative Product” by the IHMA for the Beyoncé Pulse Holographic carton.
To produce award-winning packaging, the company takes many measures such as developing proprietary printing processes, such as CurtCoat, a coating that offers an additional dimension of high-gloss luster and CurtChrome, a recyclable metallic printing process. “Innovation is paramount to delivering superior packaging solutions” is a philosophy that has driven Curtis Packaging in every aspect of business.
“You have to find a way to differentiate yourself to get the opportunities to do the type of packaging we do,” adds Giusto. “When a designer comes up with a new package or something unique, we come to mind.”