Study: Clear Environmental Benefits from Using Recycled Paper in National Geographic, Other Magazines
Results show there is a benefit in 14 of 14 environmental impact categories; National Geographic and other leading publishers that denied the benefits of recycled fiber now need to increase demand for recycled papers
“Keeping mature trees alive and absorbing carbon from the atmosphere is crucial to protecting us from the worst effects of climate disruption, and using recycled paper reduces the pressure to log more trees,” said Rod Arakaki, audience development director at YES! Magazine. “Compared to National Geographic, Condé Nast, Time, and Hearst, Yes! is a small circulation publication, and we have a long history of using recycled paper in our magazine. If we can do it, so can they. We encourage them all to begin using recycled paper and to help motivate the rest of the magazine industry to follow.”
The report can be found here: http://www.greenamerica.org/pdf/NatGeo-LCA-Report-2013.pdf and the executive summary here: http://www.greenamerica.org/pdf/NatGeo-LCA-ExecSummary-2013.pdf.
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