The Outdoor Advertising Association of America, Inc. (OAAA)

69 Agencies Vying for Top Awards in Out-of-Home Advertising

The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards. This year marks the 71st anniversary of the OBIE Awards, the oldest and one of the most prestigious awards in advertis­ing.

In addition to multiple Silver and Gold OBIE Awards, OAAA will name three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.

“To me, great OOH invites participation. It doesn’t scream; it pleasantly surprises and becomes a welcome part of your day,” said 2013 OBIE Chief Judge Jim Elliott, chief creative officer, Young & Rubicam New York.

The 69 campaigns nominated this year demonstrate the myriad ways engagement opportunities can be ex­ecuted within the OOH medium.

Some campaigns captured consumers’ interest through a bold creative vi­sion, such as the ABSOLUT Greyhound campaign, which employed industrial design elements to bring its mascots to life. Other campaigns lured audiences into two-way conversations with the brand. Purina Beneful’s Columbus Circle domination allowed passersby to play a game of fetch with dogs on an interactive screen and design their own dogs.

“This year’s OBIE finalists encompass all that OOH has become – an advertising platform that can be compelling, interactive, and funny,” said OAAA Chief Marketing Officer Stephen Freitas. “These campaigns are perfect examples of the virtually unlimited potential for creativity in OOH.”

Elliot added, “What excites me about what I’m seeing right now in OOH would have to be this interplay between the digital world and the physical world, and this real-time ping pong match between the two. I think we’ve only just begun to understand the full power of how those two worlds can work.”

This year’s winners will be announced at the 71st Annual OBIE Awards event on May 21. The event will be held on the closing night of the 2013 OAAA/TAB National Convention & Trade Show at the JW Marriott LA LIVE!

A complete alphabetical list of 2013 OBIE contender agencies and campaigns follows:

  • Adams Outdoor Advertising – Best Way Disposal
  • Adams Outdoor Advertising – Desaki Restaurant
  • Adams Outdoor Advertising – Dunkelberger’s Sports Outfitter
  • Adams Outdoor Advertising – McDonald’s
  • Arnold – Carnival Cruise Lines
  • BPG – HISTORY Hatfields & McCoys
  • Brunner – Southwestern PA WWII Memorial
  • Butler, Shine, Stern & Partners – MINI Roadster
  • CBS Outdoor – NJ Service Announcement
  • Cold Open – HBO Boardwalk Empire
  • Colle+McVoy – Pedal Minnesota
  • Cramer-Krasselt – Arizona Science Center
  • Cramer-Krasselt – Culligan
  • Cramer-Krasselt – Porsche Boxster
  • DDB New York – Tropicana
  • Division of Labor – Roku
  • Doe-Anderson – Blessings in a Backpack
  • Doe-Anderson – Women’s Diagnostic Center
  • Dom Camera & Company – Bravo Interior Therapy with Jeff Lewis
  • DraftFCB – NIVEA
  • Droga5 – Prudential Financial
  • Eleven Inc. – Virgin America
  • Eller Creative Group – Republican Donor Group
  • Engine Company 1 – Monterey Bay Aquarium
  • Fairway Outdoor Advertising – McDonald’s
  • Fallon – Purina Beneful
  • Firehouse – Interstate Batteries
  • Four Man Furnace –
  • Gabriel deGrood Bendt (GdB) – Summit Brewing Company
  • GSD&M – L.L.Bean
  • GSD&M – Pacifico
  • Havas Worldwide New York – Dos Equis
  • Havas Worldwide New York – Dos Equis “Vegas Mural”
  • Joseph David Advertising – Creation Museum
  • kbs+ -- BMW i
  • Laughlin Constable – Lung Cancer Alliance
  • Laughlin Constable – Wisconsin Department of Tourism
  • Leo Burnett Chicago – Allstate
  • Leo Burnett Chicago – Chicago Ideas Week
  • Leo Burnett Chicago/Digitas – Sprint EVO
  • Love & War – Stratton Mountain Ski Resort
  • mcgarrybowen – United Airlines
  • Momentum Worldwide – LG Thrill 4G
  • New Century Creative – Faygo
  • Orange Barrel Media – State Farm
  • Pabst Blue Ribbon – Pabst Blue Ribbon
  • Peterson Milla Hooks – GAP, Inc.
  • Rapport Worldwide – Tesco
  • Razorfish – Samsung Galaxy S III
  • Razorfish – Samsung Galaxy S III “Times Square”
  • Rumbo Cultural Marketing – Grow Financial Federal Credit Union
  • Sandstrom Partners – St. Germain
  • Serve – City of Milwaukee Health Department
  • Serve – United Way
  • Sukle Advertising & Design – Cheyenne Mountain Zoo
  • Sukle Advertising & Design – Denver Water
  • TAXI – Snuggle
  • TBWA\Chiat\Day New York – ABSOLUT Greyhound
  • TBWA\Chiat\Day, in conjunction with OMD/OMG – Best Friends Animal Society
  • Team Detroit – Ford Focus ST
  • The Curtis Group – Beaumont Hospital Vein Center
  • The Richards Group – AMC Mad Men
  • The Richards Group – The Dallas Morning News
  • Titan/Crane Communications – Peapod
  • Turner Duckworth – Sprite
  • Walt Disney Studios – Lincoln
  • Wolff Olins – USA Today
  • Zulu Alpha Kilo – Audi quattro
  • Zulu Alpha Kilo – People for Good