Printing Industries of America (PIA)

Re-think Print, Digital, and Mobile Strategies at Integrated Print Forum 2013

The agenda of Integrated Print Forum 2013, the premier event for print and marketing service providers to stay abreast of current print and marketing communication integration trends, is now available. This intense two-day event will focus on business transformation with specific sessions on social commerce, integrated media marketing, online business engagement, and sales growth. Mark your calendar for Integrated Print Forum, May 14–15, 2013, at the Printing Industries of America headquarters in Pittsburgh, Pennsylvania.

This event has been designed to provide attendees strategies and tactics to take home and implement in their businesses immediately. The unique format features concise presentations from an impressive lineup of presenters, including leading-edge printers, sales and business leaders, social commerce professionals, marketing experts, and technology entrepreneurs.

A sampling of this year’s presentations:

The Future of Print Is Digital—Andrew Davis, Monumental Shift

Andrew Davis will inspire printers to re-think current print, digital, and mobile strategies and consider aligning them as a content continuum instead of unrelated initiatives.

It’s Time for Direct Mail 2.0!—Joy Gendusa, PostcardMania

How can you get the maximum results using direct mail? Studies show direct mail volume is on the rise! Still, it makes sense to integrate direct mail with online digital marketing; something Joy Gendusa calls Direct Mail 2.0. The concept of Direct Mail 2.0 addresses all of the current issues that can plague direct mail marketing and replaces them with a modern, integrated program.

The Digital Frontier: What Social Media Means for YOUR Business, YOUR Customers—Jason Falls, Social Media Examiner

It’s easy for marketing service providers to be skeptical or even scared of the digital revolution that is upon us. Author and social media influencer Jason Falls will explain why social media is such a powerful force and how we can embrace it to drive offline revenues.

A Case of Mixed Medias: All Supporting Your Brand—Daniel Dejan, Sappi Fine Paper

Highlighting Sappi Fine Paper’s Off Register series and other videos that continue to earn accolades and attention; hear the back story and examine if and how video media can make a difference in your company.

For more information on the 2013 Integrated Print Forum, visit www.printing.org/integratedprint or contact Julie Shaffer, Vice President, Digital Technologies, Printing Industries of America, at 412-259-1730 or jshaffer@printing.org. Follow the Forum on Twitter using #IPF13.

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