Color-Logic Inc.

Color-Logic Joins PRIMIR Value-Added Printing and Finishing Task Force

Color-Logic—developer of the Process Metallic Color System—has joined the PRIMIR Value-Added Printing and Finishing Task Force.

Discussing the matter, Color-Logic Director of Sales and Marketing Mark Geeves commented: “Color-Logic became a member of the PRIMIR Value-Added Printing and Finishing task force to better assist our licensed printers in understanding the market opportunity for the Process Metallic Color System, and to aid them in promoting this high-profit adjunct to conventional CMYK print.

Jackie Bland, PRIMIR Managing Director, added: “Scheduled for publication in late 2013, the PRIMIR study—the first comprehensive look at value-added print—will include extensive surveys of print buyers, printers and other key industry experts. The study will be circulated to all PRIMIR and NPES members when completed.”  

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