High-value metallic printing solution for HP Scitex FB700/500 Industrial Printers
After a successful introduction for the HP Scitex FB7600 Industrial Press, HP announced a metallic colors effect application, supported by HP software partner Color-Logic, for the HP Scitex FB700 and FB500 Industrial Printers. The Color-Logic software enables customers to produce metallic effects ideal for high-quality retail and POP applications, as well as package prototyping. Expected to be available April 4, 2013, the new offering requires the Color-Logic Printers Design Suite & License, HP FB251 Scitex White Ink and HP-approved media for metallic substrates.
“To remain competitive, sign and display PSPs are constantly looking for ways to evolve their businesses from a single core specialty to producing a variety of applications under one roof,” said Xavier Garcia, vice president and general manager, Sign and Display Business, HP. “These application enhancements, new media options and alliances allow our customers to confidently expand into new markets, helping them strategically grow their service offerings.”