Next stop aboard FESPA 2013 is the Creative Corner, the packed programme targeting PSPs, designers, creatives and brand directors aims to showcase what print can do, opening up the relationship between PSPs and end-users. Located on stand Q100N, seminar topics will look at packaging and instore graphics, interiors, outdoor and extra large format print. Global brands already signed up to the packed seminar programme include, Coca-Cola, TBWA and Heineken.
Travelling down the North hall, visitors can taxi through FESPA’s Hall of Fame, which highlights worthy printers from across the world who printers hold up as an inspirational role model. PSPs can vote for who they think deserves to be honoured until 7 June 2013. The top five printers and overall winner will be announced at the FESPA Gala Dinner on Thursday, June 27, 2013. Winners will be inaugurated into the Hall of Fame on the show floor on Friday, June 28, 2013.
Cruising across halls to the South hall will take you to FESPA’s characteristic crowd magnet the Wrap Cup Master Series – the grand final. Since the launch of the Wrap Cup Series at FESPA 2010 Munich, the series has enjoyed pit stops at FESPA Americas, FESPA Mexico, FESPA Digital 2011, Digital 2012 and FESPA Brasil 2013, picking up finalists along the way. At this year’s three day event contenders will go head to head on stand S90S against regional winners for the ultimate title of FESPA Global Wrap Cup Masters Champion. Day one of the show will see the final qualifying heat giving one lucky vehicle wrapper a chance to compete in the grand final. The remaining two days will host the knock out events where the overall Wrap Cup Masters Champion will be crowned on Saturday, June 29, 2013.
Day two and three at the Wrap Cup Masters Series stand will host the inaugural event – the Cup of Nations - the world cup of vehicle wrapping. This highly anticipated competition will see National teams compete against each other for the sought after title to become the best vehicle wrapping country in the world!
Duncan MacOwan, head of events and new media at FESPA comments: “Our show features at London emulate the Destination theme and highlight the effectiveness of print and its innovative applications. FESPA’s content-led approach is designed to inspire printers by presenting them with creative ideas and opportunities enabling them to explore wider business opportunities.
“In today’s multi-channel world the relationship between PSPs, designers and marketers is essential to achieve the highest quality, innovation and ROI possible. That’s why at this year’s event with features like the Creative Corner and Print Inspiration Runway, we’re also targeting creatives and brand owners, showing them the possibilities that can be achieved through print and providing real life case studies of how PSPs and agencies can work better together. Through our educational content and hands on practical sessions we want to continue to inspire and inform printers to give them the confidence to communicate the value of print. FESPA 2013 in London really is the destination to kick off the printer’s business journey.”