“The best part of it all is that customers are really blown away during the shop tour. It’s called ‘wow’ printing for a reason. I always get ‘wows’ as we walk around the shop and they see the process in action,” said Mele. “The tour is completely built on speed. We’ve invested heavily in the most state-of-the-art technology, and tours are one of the most significant things we can do for our own business.”
The shop tour starts when Mele seamlessly drops the group photo into KODAK PRINERGY Workflow, which the company uses to streamline their production process. The photo is routed to each press in the shop for different demonstrations. No matter the press, KODAK PRINERGY Workflow is the system of choice for powerful file preflighting, color management, trapping and imposition. It offers impressive flexible device connectivity, customizable automation and database-driven production management. Mele refers to PRINERGY Workflow as the foundation of both his shop tour and his operation.
The first print demonstration on the tour is on a KODAK NEXPRESS SE3600 Digital Production Color Press using clear protective coating from the award-winning KODAK NEXPRESS Fifth Imaging Unit Solutions. The NEXPRESS Platform supports more than 800 standard substrates, and Mele Printing utilizes the NEXPRESS Press 26″ long sheet option to accommodate the larger-sized print jobs they receive. With the Fifth Imaging Unit Solutions, commercial printers are able to differentiate customer applications through watermarking, color gamut expansion, gold effects, unique in-line dimensional printing, high-quality gloss, and clear protective coating—all in a single pass.
Other tour demonstrations include a print application created on a KODAK DIGIMASTER EX150 Digital Production System. This demo is designed to emphasize how quickly Mele Printing can achieve high-value, high-volume applications within quick turnarounds. The tour also highlights the use of KODAK SWORD Thermal Plates, which Mele Printing relies on for all of their offset print jobs.
The tour demonstrations help to illustrate the extensive printing capabilities of Mele Printing. Attendees are given the photos, posters and certificates printed live during the tour to show the quality of each press. In conjunction with Mardi Gras, Mele Printing also experiences an interesting phenomenon every January—an influx of business. Mele credits that to the fact that attendees love to see their own applications being produced live in front of them.
“Our customers love to walk around and point out their own print jobs to the other attendees. They appreciate seeing what we do for them and they’re really proud of how they’re utilizing our capabilities,” said Mele. “The best part is that the attendees of ‘Krewe of Kookies and Kakes’ learn all about the different departments we have. If they are a digital customer, they realize we can do statement printing. If they’re a statement printing customer, they realize we can do fulfillment. Our customers’ confidence levels increase as soon as they see all we can accomplish.”