Standard Register has launched a new solution set designed to help marketers break down the marketing supply chain into manageable, project-based packages for product launches, promotions and events. These packages offer marketers an optimized workflow process and a single source partner to manage the specification, sourcing, production, kitting and fulfillment of all necessary materials and tactics associated with their projects. The supply chain packages will initially be delivered through Standard Register’s existing delivery network and later transition to their new 350,000 square foot Center of Excellence.
This new facility will provide Standard Register customers more flexible delivery options and improved speed-to-market for communications projects, services and solutions. Located in Jeffersonville, Ind., part of the greater Louisville, Ky. metropolitan area, the facility is expected to be operational early in the third quarter of 2013.
“The Marketing Supply Chain package approach allows marketers to focus on strategy, analytics and content creation, rather than tactical marketing operations,” said Mark Keeton, marketing supply chain solutions director. “These customizable solutions are designed to meet a customer’s specific objectives and manage everything from vendors and shipment tracking to logistics coordination on their behalf.”
Packages for product launches and promotions support the development and creation of product packaging, sales materials and retail point of sale materials, while packages for events support the development and distribution of branded materials, digital content and promotional items. These offerings combine technology, supply chain management and logistics services, and enable companies to accomplish project objectives and create consistent branded messaging more efficiently.