The Business Building Skills conference commences on day four where Jacky Hobson, Director of Marketing at Up Marketing will start the day looking at cross media marketing and how printers need to understand and embrace social media in business. Nick Devine, Founder, The PrintCoach will also take to the stage to discuss how printers can get the most from their sales teams in order to develop more new businesses opportunities. Nick will look at the most effective process for hiring talented salespeople as well as how to use a ‘job outcome matrix’ to engage employees to develop successful new business strategies.
On the final day of the conference leaders from the screen printing community will come together. Chaired by Peter Buttiens, ESMA CEO, speakers will discuss topics such as printed electronics, printing for glass and plastics. Tim Claypole, Professor & Centre Director at WCPC, Swansea University will begin by looking at the industrial print industry and the opportunities it provides PSPs. David Parker, MacDermid Autotype will discuss industrial print for plastics.
Duncan MacOwan, Head of Media and Events, FESPA, comments: “The calibre of our conference speakers and content gets better year on year, underlining FESPA’s destination as an international showcase for brands. The Jet Set conference takes inspiration from the show ‘destination’ theme for FESPA London providing information to help PSPs explore the wider opportunities of print. We focus particularly on SME companies, providing them with new ideas and encouragement to help them grow their businesses. The conference covers key industry topics offering delegates rich and thought-provoking motivational content to apply to their future business decisions.”