Ice bucket immersion
Labels for white and rosé wines, served at lower temperatures, are often required to withstand lengthy storage in ice buckets – without delaminating. Self-adhesive paper label qualities, featuring built-in barrier coatings, are also available to preserve the bottle’s brand image right through to the very last drop. And, of course, the clear plastic film label also has a role to play here. Its impermeable print surface complements good-looking white wines, and offers excellent ice-bucket performance. Water-resistant film labels -- white, clear, and metallised – are also ideal for wines destined for cellar storage, coupled with a long-ageing adhesive.
Your partner of choice
Accessing the many benefits of these clever materials is very much a question of engaging with the expert self-adhesive label printers who complement the labelstock suppliers as members of FINAT. With an in-depth knowledge of the available material options, and fully briefed on the requirements of the actual label application, a self-adhesive label printer can employ the exceptional versatility of the narrow-web printing press to fulfil a number of functions. Firstly, the label printer can deliver unmatched aesthetics, printing in as many as 16 colours, with additional surface enhancements such as foiling, colour-changing inks, embossing/debossing, and tactile varnishes. But that’s not all. Particularly for precious vintages, self-adhesive label printers are able to deliver a number of visible and invisible authentication devices within the label print (and even under the label’s surface) that, together, can effectively counter the counterfeiters. This capability has proved invaluable – not just for wines, but also across the whole range of alcoholic beverages.
Limited editions and personalisation
‘Limited editioning’ of wines or spirits is also possible –- down to the level of single-bottle personalisation; and some wine producers choose to purchase pre-printed quantities of their ‘generic’ master label, and then overprint, in-house, on a small tabletop press, with details of the wine varietal and year of bottling.
Automatic label application
Self-adhesive label application uses relatively-low-cost automatic equipment that can be accommodated within, or alongside, the bottling line – on site, or within shared packaging facilities. The labels are carried continuously on their release liner backing from the unprinted roll, throughout the process of printing/imaging and cutting the label’s final shape. The re-wound roll of finished labels on their protective backing then moves to the label application point on the packaging line. This presentation method means that label positioning on the bottle so accurately controlled that the final applied result looks beautiful, and will not delaminate or bubble.
FINAT member companies across Europe – and their sister associations around the world – span the entire value chain of self-adhesive labelling, from raw material supply to label application. With at least 40 years of experience in delivering labels for beverages and an ever-broadening technology base that combines functionality and aesthetics, we believe we can offer an answer for the specialist needs of every sector of the industry – wines for the
chai as well as the supermarket; gin, vodka, white rum, and other popular clear spirits; and, of course, our technology’s homeland: the golden spirits – whisky, brandy, and rum.