The meeting room in the new offices of Sussex-based full-service digital agency Bozboz fully exploits the potential of Lintec Graphic Films’ Vitrocolour non-PVC process color film to realize vibrant, eye-catching glass surface treatments.
On the room’s 3-metre-high glass wall, richly-colored, robot-like marine creatures swim in and out of a coral reef composed of USB sticks and headphone jacks — an arresting fusion of the technology focus and ‘thinking-out-of-the-box’ creativity that Bozboz prides itself on. The concept complements the equally stunning underwater-themed wall murals that stamp the Bozboz brand on other areas of the offices — the work of artists (and Bozboz clients) Goldie and Tats Cru.
Founded in 2008, initially to provide creative services to mostly local businesses, Bozboz’s expanding client-list now includes major brands such as Virgin, Skint Records and Pets Corner. Under the broad heading of web design and digital strategy, the agency provides a wide variety of digital marketing services, from bespoke support for single components of a project to end-to-end digital strategies.
The agency’s new offices are in a striking Victorian corner building — formerly a bank — in Church Road, Hove. Says CEO Mike Hollingbery: “We wanted a unique space that we could customise. It took a while to find Church Road, but with a wealth of 200-year-old architectural features, like the 20-foot ceilings, it fitted the bill perfectly. Our business is built around people and ideas, and we want a visually-inspiring workplace.”
Removing the interior walls exposed the original central pillars and restored the space to its original proportions. To display these while also dividing the space into useable office and meeting areas, Bozboz specified partitions consisting of three-metre high single panels of toughened glass.
Health and safety mandated that the glass walls had to be demarcated, and the all-important meeting room area also had to have a significant degree of privacy — but Bozboz didn’t see why these relatively functional requirements shouldn’t be realised with the same creativity displayed in the rest of the space. Mike continues: “We wanted something that complemented the rest of the design, creating a seamless blend with the other visual elements and in keeping with the look and feel of the overall environment. The answer was a bespoke design and high-end printing.”
Bozboz’s in-house graphics team came up with the USB-and-headphone-jack reef, and after extensive research into environmentally friendly process colour films on the market, Vitrocolour from Lintec Graphic Films was specified for the meeting room walls. “We looked at a lot of film samples,” says Mike, “but nothing matched the quality and colour intensity of Vitrocolour. It was the only film that could match the striking colours in the office.”
Lintec Graphic Films’ Vitrocolour is a UV-printable gloss polyester with exceptional scratch-resistance, which is especially beneficial for any unprinted areas. The non-PVC film combines exceptional optical clarity, ease of installation and impressive environmental credentials. Capable of being printed with any number of colours, Vitrocolour allows designers to devise vibrant, eye-catching glass surface treatments. Light transmission, colour and positioning can all be varied to provide bespoke treatments tailored to the nature of the space.
Fading can also be applied to all parts of the film, to create see-through, privacy of manifestation as required. A high-specification self-adhesive coating ensures both installation and removal are quick and clean, causing minimal disruption to the working environment and enabling cost-effective rapid re-brand and ‘refresh’ programmes. Vitrocolour films are cleanroom-manufactured to avoid contamination by dust particles, and hard-coated for scratch-resistance and durability.
“We’re delighted with the end result,” concludes Mike, “and our clients are equally impressed. It’s got a lot of attention, thanks in no small measure to the way Vitrocolour helped us bring our ideas to life. We like finding new ways to create lasting impressions, and in our new offices we’ve done just that.”