PostMark, Inc., the Triad’s leader for direct mail, data enhancement, and fulfillment, recently achieved Full-Service Intelligent Mail Barcode (IMB) certification from the United States Postal Service (USPS). This endorsement from the USPS allows PostMark to expedite their clients’ mailings through the postal system, achieving both better delivery performance and additional postage discounts.
"We’re excited to offer our clients this service,” said Jon Bowman, Vice President of Business Development, PostMark. “Our clients look for us to provide accurate, timely and cost-effective mailings, and the Full-Service IMB program is one more way to expedite their response for each mail campaign, utilizing new intelligent barcodes.”
Full-Service IMB was introduced by the USPS as a means of providing an advanced service for business mail in an effort to bolster a growing segment of their domestic mail volume. This service builds upon technology advancements made throughout the direct marketing industry and incorporates that technology into the automation capabilities of the USPS. Full-Service IMB will be a requirement for all direct mail facilities in January 2014. Of the more than 23,000 eligible facilities in country, PostMark is among the first 1,000 direct mailers to reach Full-Service IMB certification.
Working closely with direct mail industry leaders such as PostMark, the USPS has expanded its ability to deliver better results for targeted and time-sensitive direct mail marketing. PostMark President, Dick Vann, worked closely with the USPS over several months helping to sculpt what the Full Service IMB certification would look like for direct mail facilities that specialize in smaller mailers, as it was originally crafted for the highest volume direct mail facilities in the country.
With full-service certification, and additional postage savings, PostMark provides clients the immediate benefit of expedited mail delivery. Deeper zip code separations equal reduced double-handling by the USPS and enables faster movement to the final destination.