Beginning the afternoon session is Till Schütte, European Head of Design & Graphics Production at Coca-Cola. Till will discuss the importance of personalisation in print and will illustrate how Coca-Cola has implemented VDP (Variable Data Printing) as part of its latest print offering. Advertising veteran and respected TV, radio and film writer, Peter Souter, Chairman and Chief Creative Officer at TBWA, will discuss his experience within the industry where he has worked on brands such as BT, Guinness, Sainsburys and Walkers in his seminar titled ‘Set up, expand, twist, resolve’.
Day four focuses on outdoor media where visitors can hear from the largest outdoor advertiser space holders in Australasia, oOh!media. Brendan Cook, oOhmedia!’s Chief Executive Officer will help the audience define outdoor media and look at case studies of top class global brand campaigns. This is a two part seminar where Keith Ferrel, General Manager at Cactus Imaging will take the reins for the second part by exploring the logistics of working alongside oOh!media and discuss how their integrated campaign was implemented. Brett Haylock, Head of Digital Product at ClearChannel UK will also lead a seminar on mobile platforms and how they can harness the power of print and continue brand conversations online.
“FESPA is planning something very special for the final day of the Creative Corner, we’ve got something up our sleeves so keep your eyes peeled for more information!” comments Duncan MacOwan, Head of Events and New Media.
Duncan continues, “At FESPA we are always looking to target new audiences to benefit our global print community. Brand owners recognise print is central to their marketing campaigns, the Creative Corner aims to engage those creatives and designers to illustrate how powerful print is across multiple platforms. To have case studies and seminars from some of the biggest brands in the world will hopefully inspire printers and provide them with the opportunity to discuss these creative possibilities with their customers.”