IMAF S.p.a. at Grafitalia 2013: Sustainable Innovation for Italian Quality

IMAF S.p.a. – the most important chemical company in Italy in the Graphic Arts field for pre-printing and offset printing, exporting in 70 countries – will exhibit several innovations at Grafitalia, the standard-setting event in Italy for the communication industry. The exhibition will take place in FieraMilano (Rho), from 7 until 11 of May.

While the traditional typography is menaced by the success of digital communication, IMAF isn’t suffering from general crisis because it decided to invest into sustainability.

At Grafitalia, the new brand EcoImaf will show the social responsibility of a company which introduced some processes and products in order to reduce the environmental impact of the chemical printing; IMAF further replaced old structures in asbestos cement with photovoltaic systems.

The stand at Grafitalia is going to convey sustainable strategies for the whole graphic field, expressed by the creative approach of LibLab srl, an Italian agency very active in multimedia communication of sustainable innovation. The structure, designed by Studio Loko, is entirely made of recycled materials with LED lighting; some video will show the strategic development of IMAF.

All over the world, IMAF means Italian quality, which now is evolving towards a model of pleasant sustainability. So, every visitor will find delicious examples of Mediterranean food, together with some unusual surprises for possible alternative ways of experiencing genuine Italy (for example on board a low emission airplane).

IMAF is tracing the outline of a possible future of growth, in particular for the world of communication and printing: it’ll be a pleasure to share this vision during Grafitalia.

GRAFITALIA 2013 will take place from 7 to 11 of May 2013 at FIERAMILANO, Rho, Pad.1. IMAF: stand number M11 - N14

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