The News-Register, published by Oregon Lithoprint, has become the first newspaper and printer in the United States to use Agfa Graphics' :Arkitex Eversify, an automated Software-as-a-Service (SaaS) solution for collecting and distributing mobile content. The company, based in McMinnville, Oregon, is using :Arkitex Eversify to launch its first publication, the News-Register Weekly Apple iPad mobile edition.
Designed specifically for media organizations seeking an easy and affordable system to deliver content to smart phones and tablets, :Arkitex Eversify's innovative approach allows publishers to bring their brand to users of mobile devices, offering the interactive experience that readers are looking for, including images, audio, video and animation.
:Arkitex Eversify provides a unique opportunity for the News-Register to go digital with a turnkey technical capability, providing quality products to a broad range of people who are embracing digital.
":Arkitex Eversify is helping us protect our franchise by providing the 'wow' factor digital users have come to expect," said Jeb Bladine, President and Publisher, Oregon Lithoprint, Inc./News-Register.
"Oregon Lithoprint now has the opportunity to connect in new ways with the community it's been a part of for a century. The News-Register was able to provide a single feed that automatically assembled content for display on a wide range of mobile devices and was up and running with a dedicated app within six weeks." said Jeff Cord, :Arkitex Marketing Manager, Agfa Graphics. "Agfa Graphics' experience in the newspaper industry enabled fast adaption. Now, Oregon Lithoprint has expanded the :Arkitex Eversify technology to its monthly Oregon Wine Press magazine."
"Agfa Graphics has been incredibly responsive in getting us up and running with :Arkitex Eversify," Mr. Bladine added. "Mobile users are also responding very favorably. It's upscale and unique. Graphics are vivid and can be displayed full-screen. With the huge growth in digital communication, :Arkitex Eversify gives us an element of relevancy and enables a broad group of people to access our publication in multiple ways, how and when they want it."
:Arkitex Eversify delivers sophisticated image handling, audio and video animation targeted to multiple mobile devices at the press of a button. Content is captured or delivered from any publishing system in use today - be it editorial or web - by the cloud-based :Arkitex Eversify server. The data is analyzed and automatically processed through Agfa Graphics' unique, intelligent content-mapping and template technology. It produces a digital issue ready to preview and edit. The final publication is delivered to any hosting environment. :Arkitex Eversify supports schedule-based automation to make content available at specific times throughout the day or week.
The reader app supports dynamic content and gives readers a highly interactive and robust viewing experience on all types of mobile devices.