PRINT 13, together with co-located CPP EXPO, coming September 8-12, 2013 to Chicago's McCormick Place, will be the year's largest and most complete tradeshow and conference for mailing and fulfillment professionals and printers involved in direct mail. Themed "Innovate, Integrate, Communicate," this year's show will debut among many first time and "reimagined" exhibit floor attractions "Deliver"-the new Mailing & Fulfillment Center, sponsored by the United States Postal Service (USPS), the Association of Marketing Service Providers (AMSP), and Mailing Systems Technology magazine.
"AMSP is pleased to be a co-sponsor for this year's Deliver Pavilion during PRINT 13. We are committed to helping build a robust and dynamic assembly of exhibitors and subject matter experts that will deliver superior value to attendees," says AMSP President & CEO Ken Garner. "Service providers of all types should plan on investing some time visiting industry leading exhibitors and listening to a full range of presentations that are scheduled throughout the duration of the show. Mailing and fulfillment experts will be available to answer your specific questions. It's a 'can't miss' educational opportunity."
Inside the new Deliver ROI Theater USPS experts and innovative cross-media marketing pros will offer daily free 30-minute solution-oriented sessions with topics ranging from: "Every Door Direct Mail (EDDM)" to "Designing for Variable Data" to "Best Response Cross-Media Campaigns" to "Effective QR Code Use with Mail" and "Social Media + Mail = Re$ponse". New this year as well, the Association of Marketing Service Providers (AMSP) [formerly MFSA] will host the "Ask the Mailing Expert" station where attendees can get free advice from mailing and fulfillment "gurus" on ways to increase response rates and grow profits in the ever-changing mailing industry.
In Deliver attendees will find the ideal mix of education, direction, and solutions-between the theater where they will gain high level solutions, and then proceed to the "Ask the Expert" station for answers to solve their company's individual needs.
"PRINT 13 will offer mailing and fulfillment professionals an unprecedented opportunity to learn all about the latest mailing and fulfillment equipment, technology, and techniques," says GASC President Ralph Nappi. "Inside the Deliver ROI Theater attendees will have direct access to the experts; latest research; market data; best practices; new postal policies and procedures; and, solutions for bridging print with marketing. Combined with this year's customized education track for mailers and printers, PRINT 13 will be the year's go-to event for industry professionals in this vital market segment."
Among PRINT 13's conference program offerings are educational sessions targeted specifically to mailing and fulfillment providers with sessions on: recognizing the real ROI of address correction; personalizing for "super-sized" ROI; best practices - USPS trends and topics; postal policy and reform legislation; harnessing the power of postal discounts; plus a crash course on folded self-mailers.