Konica Minolta Business Solutions U.S.A., Inc.

Sorrento Mesa Printing Adds Cross-Media Marketing Solutions with bizhub PRESS Technology

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) announces that Sorrento Mesa Printing, located in San Diego, Ca., has implemented cross-media marketing solutions with the help of a Konica Minolta bizhub PRESS C8000 Color Digital Press. In addition, the full-service printer can now guarantee superior color consistency with the backing of the IDEAlliance Digital Press Certification.

A longtime Konica Minolta customer with two bizhub PRO C6500 Color Production Print Systems working at maximum capacity, Sorrento Mesa began researching means to expand its print fleet in 2012. The company’s president and founder Scott Cappel planned to add cross-media marketing capabilities to Sorrento Mesa’s portfolio, and determined that the quality and range of capabilities on the Konica Minolta bizhub PRESS C8000 Color Digital Press could best accommodate growing volumes and address the specific demands of delivering these new services. With the ability to handle duplexing on heavy card stock with uncompromised color quality, the color digital press allows Sorrento Mesa to offer variable data printing (VDP) on both the front and back of deliverables, a necessary function for successful cross-media marketing deliverables.

In addition, the IDEAlliance Digital Press Certification on the bizhub PRESS C8000 enables Sorrento Mesa to guarantee clients the highest level of color consistency and accuracy in the digital market. The IDEAlliance Digital Press Certification program validates that digital presses can consistently meet the production requirements of IDEAlliance's GRACoL color reproduction specifications. Familiar with the strict standards of quality necessary for the G7 qualification process when moving from offset to digital, Sorrento Mesa now feels confident that its cross-media solutions are of the best quality in the digital market.

“Clients that are familiar with the color accuracy on offset presses often worried about the quality of digital output, but the bizhub PRESS C8000 output so closely rivals offset that the difference is indistinguishable,” says Cappel. “We look forward to how the new digital press will continue to grow our business in the future and consider this partnership with Konica Minolta an integral part of our success.”

“The IDEAlliance Certification program conforms to the strictest color standards available and the bizhub PRESS C8000 successfully delivers this high level of consistency and accuracy that our printing customers need,” says Kevin Kern, senior vice president, Marketing, Konica Minolta Business Solutions U.S.A., Inc. “Customers can count on Konica Minolta for market-leading performance that helps take their business to the next level.