KBA North America is pleased to announce that Rex Corporation, a division of Cenveo Labels and Packaging, and a subsidiary of Cenveo (CVO), a leading global provider of print and related resources with over 60 facilities and more than 100,000 customers worldwide, is installing a new KBA Rapida 106 41-inch eight-color press with two coating units, UV drying capabilities, and a cold foil system at its flagship facility in Jacksonville, FL. Delivery is expected to take place the summer of 2013.
“Cenveo is focused on growth in the Labels & Packaging market,” says Michael Burton, President of the Labels and Packaging division. “This press investment expands our high-end packaging capabilities and will increase our product offerings for existing clients as well as increase penetration into new vertical markets.”
“We applaud Cenveo for investing in this ‘step-change technology’ at its Rex Corporation location,” says Steve Korn, KBA Director of National and Key Accounts. “This capital investment will help Cenveo Labels and Packaging reach their business growth goals in the high-end packaging market by differentiating themselves from their competition. It will, quite simply, provide a competitive edge in the marketplace for many years to come.”
The new KBA Rapida 106 41-inch eight-color press will be equipped with the latest technology and will increase Cenveo’s high-end packaging capabilities. Since its introduction, the press has been designated the world champion in makeready times and is the most productive press in its class. Its special features include two coating units at the rear of the press, UV drying, VariDry Blue infrared/hot air drying system, a large wall screen at the press console, complete automation including KBA’s unique ErgoTronic and QualiTronic systems, a KBA board package, raised platform, and cold foil system.
“By purchasing our new KBA Rapida 106 press, we’re able to provide our clients with additional optionality for their packaging needs to allow them to differentiate their products from competitors,” says Bill Joca, General Manager at Rex. “This press fits into our lean manufacturing philosophy and will allow us to deliver more products to our customers in a faster, more efficient method. It allows our company to continue its drive to a more market-driven, value-added strategy.”
The new Rapida 106 will provide Cenveo Labels and Packaging with an array of additional capabilities including an increased number of available color units, an inline cold foil system, and dual UV coating capabilities. Rex Corporation will be one of only a handful of printers in the Southeast with this unique set of printing resources, allowing them to respond to the growing highly decorative carton market.
Quickly responding to customers’ needs and to trends in the market is what makes Cenveo Labels and Packaging a leader in the industry. Their understanding of what their customers want, played a key role in their decision to purchase this particular press from KBA with its unique features. “Our customers are seeking to rebrand their products with creative new looks,” says Wendy Holmvik, Senior Vice President of Packaging Sales and Operations at Cenveo Labels and Packaging. Our customers want a high quality folding carton that will stand out from their competitors on the store shelf and catch the consumer’s eye. We foresee the Rapida 106 with its special printing effects, helping our customers packaging pop off the store shelf.”