Toray Waterless Technology Gives Newspapers an Edge

‘A fresh look with high quality story telling illustrations’ was the way judges of Europe’s National Newspaper of the Year Awards of Excellence described winners Trouw and De Tijd.

Trouw, a Dutch newspaper, and De Tijd, a Belgian business journal, were both recognized in the National Daily Newspaper of the Year category during the European Newspaper Congress held at Vienna Town Hall from May 5 to 7, 2013. The publications, which are printed at owner Persgroep Publishing’s state of the art

Eco Print Center, use Toray’s waterless technology to maximize the visual appeal of  their infographic design and magazine-style layout. The eye-catching results have helped raise the performance of the printed editions of these two papers, keeping both readers and advertisers engaged with print as the publisher continues to evolve its publishing strategy.

“For many newspaper publishers, digital revenues have not developed as quickly as anticipated,” said Mr. Junichi Ishii, Sales Manager for the Graphics and Chemicals Sections of Toray International Europe GmbH. “With the increased quality of its publications made possible by the investment in waterless printing technologies, Persgroep Publishing has demonstrated an effective means of maintaining the interest of both readers and advertisers in printed newspapers.”

“Publishers and art directors visiting the Toray information stand at the Congress were particularly interested in learning more about the new design and product opportunities waterless print quality offers,” added Mr. Ishii. “Waterless printing creates opportunity to differentiate product portfolios and adding value while at the same time reducing costs and offering a more sustainable production method.”

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