Label Summit Latin America 2013 a Success

Global trends, sustainable packaging and the benefits and challenges mergers and acquisitions bring were the main topics of conversation as 623 delegates gathered for Label Summit Latin America 2013. Held in Brazil's Sao Paulo, between 14-15 May, the fifth edition of the table-top exhibition and conference was attended by label and package printing converters and printers, brand owners, label designers and industry suppliers.

Maurício Médici, general manager of UPM Raflatac Brazil opened the Summit with a keynote presentation. Exploring micro and macro market trends, Médici gave an overview of global trends and highlighted the main challenges such as technological advances and environment facing the Brazilian and wider market place.

Daniel Sandrini, head of technical operations, Paraguay, Uruguay and Brazil at Diageo gave a case study of how the company has adopted and implemented its sustainable packaging program. Committed to reducing, reusing, recycling and removing, Sandrini demonstrated how Diageo has retained a premium feel to its products but made huge savings in reducing glass weight, using organic inks and encouraging its customers to return bottles for them to be recycled into new packaging.

Argentinean printer María Olcese, managing director of Achernar (a SATO company), spoke about her personal experience of mergers and acquisitions. Going from a family owned SME to part of a large, international corporation, she highlighted the benefits it can bring to both parties with investment, sustainable growth and local and international expertise.

Tasha Ventimiglia, event director for Label Summit Latin America says: "This year's Label Summit Latin America has been extremely well received with excellent, positive feedback from delegates and exhibitors alike. The exhibition floor was busy throughout the duration of the Summit as were the conference sessions which were a mix of discussion panels, customer case studies and technology presentations."

Quotes from exhibitors:

Dayane Spassatempo, strategic marketing for Packaging South America, BASF: "Label Summit Latin America is a great opportunity to get closer to our customers and also to be aware of what is going on in the market regarding needs and future trends."

Cácio Machado, Colacril Auto Adesivos Ltda: "Label Summit Latin America 2013 was great for us because it had joined the leaders in the prime labels and self-adhesive label segments, which have expressed interest in expanding their business with Colacril. It was also a great opportunity to make contact with new global trends and with the latest technological improvements, which will be remarkable alternatives to grow in the market. In addition, we had the chance to inform the market about our investment in a new plant where it will be developed the RFID technology in Brazil. With these investments we will become self-sufficient and able to supply the entire domestic market with this product."

Joanna G. Giovanoli Potts, Dow Corning: "Label Summit Latin America 2013 offered a great opportunity for Dow Corning to meet representatives from companies in the pressure sensitive market to discuss their challenges and learn how we can help to meet their needs. The ability to interact and network was much easier because the entire label supply chain was at the same place. It was good to hear the experts from this sector and discover new insights on current topics of relevance to all of us."

Osmar Barbosa, EPS general manager for Latin America, EFI: "EFI's booth was extremely busy and customers had the opportunity to see many of our products in action from EFI's Metrics ERP/MIS software to Inkjet printers for labels that produce high quality images at high speeds and low costs. The Brazilian label segment is growing rapidly and EFI has the solutions to meet the demand. Our presence at Label Summit Latin America strengthened our position as leader in the ERP/MIS and INkjet markets in Latin America."

Marcelo Zandomenico, Gallus Brazil: "Label Summit Latin America in Brazil offers an ideal networking platform where we can meet all major players in the label industry, discuss the different thoughts about the future developments and keep in contact with all of them."

Wayne Middleton, market leader - labels, Innovia Films: "Label Summit Latin America 2013 in Brazil was a great networking event for Innovia Films with many opportunities to meet customers, co-suppliers and prospects in a dynamic and growing market."

J. Michael Rivera - vice president cold foil business unit, K Laser Technology (USA) Co., Ltd: "As always, Tarsus' Label Summits provide good leads and attendance from Brazil and other countries in South America during such as the recent Label Summit in Sao Paulo. Those converters who are our current customers have seen an important growth in the demand of high-end, high- value labels from their customers, and are very happy not only with the Cold Foils from K Laser Technology, but with the quality of service and technical support they have received."

Mike Jelinsky, sales engineer, Martin Automatic: "The quality of leads and the venue were both excellent; we will definitely continue to support these Label Summits, as we continue to see strong growth in South America."

Eric Hoendervangers , director, MPS: "We report good visits and in depth discussions during the table-top event at Label Summit Latin America 2013. Different converters visited our booth - not only from Brazil, but also from other Latin American countries. The visitors to our booth during the exhibition enjoyed our technology in particular our quality of machine automation. The entire event was organized very professionally and we enjoyed participating. Also the speakers as well as their topics were of high class standards, as well as the translations. Well done!"

Jesper Jørgensen, global sales manager, Nilpeter: "Nilpeter reached record sales in Brazil this year. This is the result of many years of hard work out of our local Brazilian company. We have strengthened our position in the market, because our strong, local team of top motivated and trained staff provides fast and reliable service to the Brazilian and surrounding markets. At Label Summit Latin America, the Nilpeter team presented advanced packaging solutions in flexo and offset, and prime label solutions with the latest high-end flexo technologies."

David Benerecetti, area manager - South America, PRATI: "Label Summit Latin America was for PRATI an opportunity to know better the main features of such important and growing market. The aim of our global strategy is to know directly each territory, each country, each situation, in order to understand what kind of policy we can implement. We had the opportunity to get lots of information there as well as meeting local customers and this experience was extremely useful to show us the appropriate way to penetrate this internally differentiated market."

Dario De Stefani, country manager - Brazil, Screen USA: "As a country manager in Brazil for Screen-USA, I had to decide how Screen would communicate with the market that we had launched the L350, one of the fastest and most productive label presses in the market. I evaluated many possibilities and my decision was to atend Label Summit Latin America. The reason was the focus and the high level of the content of this good event. Customers that visited our booth were very excited with the L350's capabilities and many leads were generated. The good organization and support were mandatory for our success. Many thanks and see you on the next."

Fábio Silva - sales manager of South American region - Performance Silicones of Wacker Química do Brasil Ltda: "Label Summit Latin America 2013 conference and exhibition despite being a small trade fair gave WACKER excellent opportunities for technological and commercial interaction. We had great exchange of information relating to self-adhesive market, so improving our relationships with current and future customers. Our booth was visited by many of our customers where we could advance in existing developments and from companies interested in our technologies. We also had the opportunity to sign up new contacts where we can certainly develop future business."

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