Great interest in Muller Martini’s stand at China Print 2013, the most important trade fair in the printing industry this year.
The purchase agreement is signed for a Pantera line during China Print 2013 (from the left): Finn Nielsen, Managing Director of Muller Martini Hong Kong, David Chen, Marketing/Sales Manager at Muller Martini Beijing, Shi Wen Li, owner of Haerbin Stone Bridge Printing Co., Ltd., Bruno Müller, CEO of Muller Martini, Zhang Qi, Sales Manager at Muller Martini Beijing.
After a successful China Print 2013 with a record number of visitors, Muller Martini also takes stock of its positive experience. The professional visitors were predominantly interested in solutions for print finishing in both the standard segment and the high performance segment.
"We believe in both the power of innovation and the future of our industry, and we see it as our duty to the graphic arts industry," says Finn Nielsen, Managing Director of Muller Martini Hong Kong. "China is also an important growth market for us."
With its booth at the trade fair, which represented both traditional Chinese customs and state-of-the-art technology, Muller Martini convinced the professional visitors at China Print 2013.
Print Finishing Solutions Attract Great Interest
The trade fair for printing technology, held every four years, posted new record numbers this year, which reflects the above-average growth of the graphic arts industry in China. The 8th Beijing International Printing Technology Exhibition was held in the new international exhibition center with floor space of 120,000 square meters. Over 160,000 visitors from all over the world took the opportunity to gain an overview of the latest solutions in the industry.
"The trend clearly shows that both interest and investments are moving away from printing and focusing more on finishing," says Finn Nielsen, explaining the development of the graphic arts industry in China. The record number of visitors to Muller Martini's stand paid testimony to this. Throughout the five-day trade fair, visitors swarmed to Muller Martini's 600-m2 booth to take a look at the latest industrial solutions for print finishing.
Perfect Binding that Meets the Highest Quality Requirements
"Muller Martini's booth had a very inviting feel to it, and I felt welcome right from the start," says Shi Wen Li, founder and owner of Haerbin Stone Bridge Printing Co., Ltd. in Harbin, China. "Muller Martini's revolutionary technology, solution-oriented approach and many years of experience were impressively presented at China Print 2013 and fully convinced me." As a result, Shi Wen Li spontaneously decided during the trade fair to purchase a Pantera perfect binding line featuring a 1571 gathering machine and an Esprit three-knife trimmer.
The new Pantera will be put into operation this year at Harbin Stone Bridge Printing and will primarily be used for binding catalogs and books. The compact perfect binder from Muller Martini can be used for signatures from both offset and digital printing methods.
The Alegro perfect binder, which was on display in Asia for the first time ever, also attracted great interest. Thanks to Motion Control Technology, which allows all stations to be controlled individually and thus have a direct effect on the product, the end products satisfy the highest quality requirements.
Power of Innovation and Flexible Solutions
The demand for cost-effective finishing for short print runs as well as for personalized print products is on the rise in Asia. Muller Martini also had its SigmaLine on display featuring the SigmaFolder and SigmaCollator as a unique complete system to link digital printing and print finishing, which also went down very well with visitors to the booth.
The Ventura MC with the ultimate operating convenience also made a convincing impression at the trade fair, and, as a result, Beijing Artron Color Printing Co. Ltd. decided on the spot to purchase the reliable book sewing machine from Muller Martini.
"Visitors to the trade fair confirmed that Muller Martini has the power of innovation and flexible solutions to meet market requirements," says Finn Nielsen, summing up Muller Martini's experiences at the trade fair. "No other manufacturer at China Print 2013 demonstrated this as clearly as Muller Martini did."