InfoTrends is pleased to announce that Kate Dunn has joined the company as Director of the Business Development Strategies (BDS) service. In her role, Dunn will work with executives at print and marketing service providers, equipment and technology vendors on strategy, marketing, lead generation activity and sales training programs.
Prior to joining InfoTrends, Dunn was CEO and founder of Digital Innovations Group a consulting firm that provided a variety of sales and marketing focused services. Kate started her professional career with Xerox Corporation where she spent 15 years in many sales and marketing positions. After Xerox she joined Choice Communications, a print and marketing services firm, as Vice President of marketing and sales. She was instrumental in developing Choice 1:1, the personalized printing division.
At InfoTrends Kate will work with the BDS team to create educational and “how to” focused content for the industry and to support training programs. Kate will also help develop a new offering from InfoTrends leveraging her experience in organizing and leading peer groups where owners and senior management personnel of service providers can discuss critical business issues. Peer group members meet regularly to share perspectives on opportunities and challenges, have access to exclusive InfoTrends content, and work directly with InfoTrends analysts on strategy and business development programs.
Barb Pellow, Group Director at InfoTrends, states, “Kate Dunn is truly an expert on helping organizations achieve specific marketing and sales objectives. She is a valuable asset for our BDS team and will help our clients expand into new service areas, grow their business, and improve their sales effectiveness.”
“I’m excited to work with such a high caliber of colleagues at InfoTrends. I look forward to leveraging InfoTrends extensive resources with my industry expertise to help our clients build their business,” comments Dunn.
Kate is a frequent guest lecturer in both the undergraduate and post-graduate programs at Virginia Commonwealth University School of Business and many industry events on the subjects of integrated marketing and sales. She is an award-winning leader in cross-channel marketing, has over 10 years of experience in sales training, and has published more than 30 case studies on marketing and selling advanced graphic communications services.