Talking Print

Talking Print Banner Captures Social Media Buzz for 'The Hornets'

Talking Print presented Watford FC (nicknamed ‘The Hornets’) with a large format, digitally printed banner comprising messages of support from fans for the playoff final with Crystal Palace on Monday, May 27, 2013. The messages were compiled over four days last week from Watford fans via Twitter, Facebook and the clubs official mailing list, closing with over 1,500 submissions.

From idea to final product, the banner has been completed within just 11 days. The collaboration with Talking Print includes Watford FC fan sites, Sotic, a provider of web services and software applications to the sports industry, which collated the messages of support and Watford-based Stylo Graphics, specialists in large format print and display.

The 4m x 1.3m banner was digitally printed onto a matt fabric using a dye-sublimation process to give it a metallic and high quality finish. Smaller replica versions were also created and displayed in acrylic frames for Gianfranco Zola, Manager of Watford FC, and the Pozzo family, investors in the club, as a memento of the season.

Talking Print is a fast-track production service for printed marketing material, specialising in audio and video-embedded products. However, as David Hyams, co-founder of Talking Print, explains, the company will turn its project management and print expertise to any project: "As a supporter of Watford FC and print enthusiast, I first supplied a similar banner in 1999 and a second in 2006. Watford won both times. So seven years on and another playoff final, I thought it would be a great way of showcasing the Watford FC supporters online messages of support from digital platforms, using a traditional form of print that can be kept for years in the Watford Museum alongside the previous banners."

After its debut appearance at a Watford FC press conference and as a Sky Sports feature yesterday, the banner will be on display at Wembley stadium for a short time and then be housed at the Watford Museum.

Talking Print specialise in the production of printed marketing materials that feature moving pictures, spoken messages and jingles. The high-quality sound and video modules can be incorporated into numerous promotional situations including in-store displays, gifts, packaging, direct mail, greeting cards and brochures. Bespoke video brochures remain the company's leading and most popular product, particularly for seasonal campaigns. With no minimum or maximum order quantities, and no restrictions on where the video can be placed and how it can be used, video screens could feature in almost anything.

The company offer a turnkey 'partner' based service that includes working with the customer to understand the brand and campaign objectives. The service includes production, logistics, quality assurance, distribution and product storage.

Since the company was founded in 2011, Talking Print has developed a string of successful multimedia campaigns for several leading national corporations in the retail, food and beverage and leisure sectors.